Book chapter · Book chapter · 2018

Neuromarketing and the Potential Application of Scientific Methods in Measuring Consumer Behaviour

IGI Global eBooks

Citations: 4from other works
Field-weighted impact: 1.331.00 is the world average for its field and year
Among its field: 87th percentileby citations, against works of its field and year
Authors: 3from 2 institutions

Authors

3 authors across 2 institutions in 1 country