Priscilla Teika Odoom

UniMAC-GIJ

Also at University of Media, Arts and Communicationfrom their recent papers

Publishing since 2019, latest 2026

Sociology and Political Science
Marketing
Information Systems and Management
Applied Psychology
Artificial Intelligence
Strategy and Management

Publications: 92019–2026
Citations: 107to those papers
h-index: 5i10-index 5
Field-weighted impact: 7.011.00 is the world average
World top 10%: 44%4 of 9 scored papers
Open access: 33%3 papers free to read

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Citations received each year

Peerford

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

What they work on

From the classification of each paper

Career

On their papers

Every institution they have given on a paper.

Publications

9 in all

A mediated investigation into the impact of personalised content recommendations on experiential outcomes with Snapchat's [My AI] chatbot
2026Computers in Human Behavior Artificial HumansJournalOpen accessSenior author1 citation10.1016/j.chbah.2026.100303
Sustainable digital marketing practices and consumer brand engagement – a brand reputation mediation investigation

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Subfields

Sociology and Political Science556%
Marketing444%
Information Systems and Management333%
Applied Psychology222%
Artificial Intelligence222%
Strategy and Management222%
Gender Studies111%
Health Informatics111%
Organizational Behavior and Human Resource Management111%
Safety, Risk, Reliability and Quality111%

Health Sciences
Physical Sciences
Social Sciences

Topics most written on

Digital Marketing and Social Media5
Consumer Behavior in Brand Consumption and Identification3
Technology Adoption and User Behaviour3
Organizational Leadership and Management Strategies2
AI in Service Interactions1
Artificial Intelligence in Healthcare and Education1
Behavioral Health and Interventions1
Consumer Perception and Purchasing Behavior1
Corporate Identity and Reputation1
Customer Service Quality and Loyalty1
Death Anxiety and Social Exclusion1
Digital Mental Health Interventions1

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where their co-authors are

22% of their papers have a co-author abroad

papers co-written2222222Home

Most frequent partner countries

South Africa2

Papers with at least one author in that country.

Institutions written with most

University of GhanaGH8 papers
University of JohannesburgZA2 papers
University of Media, Arts and CommunicationGH2 papers
University of Professional StudiesGH1 paper

Where they publish

Computers in Human Behavior Artificial Humans1
International Journal of E-Services and Mobile Applications1
International Journal of Electronic Marketing and Retailing1
International Journal of Healthcare Management1
International Journal of Internet Marketing and Advertising1
Journal of African Business1
Journal of Brand Management1
Journal of Social Marketing1

How it can be read

33% free to read

Diamond 1 · 11%Free to read and to publish
Gold 1 · 11%In an open-access journal
Bronze 1 · 11%Free to read, no open licence
Closed 6 · 67%Behind a paywall

Development goals addressed

From each paper’s title and abstract

10Reduced inequalities2

Most cited

Healthcare branding: Insights from Africa into health service customers’ repeat patronage intentions
International Journal of Healthcare Management
201938 citations
Brand hate experiences and the role of social media influencers in altering consumer emotions
Journal of Brand Management10
202422 citationsWorld top 10%
Personalised Display Advertising and Online Purchase Intentions
International Journal of E-Services and Mobile Applications
202217 citationsWorld top 10%Open access · Diamond
Sustainable digital marketing practices and consumer brand engagement – a brand reputation mediation investigation
Journal of Strategic Marketing
202516 citationsWorld top 10%
Perceptions underlying road safety behaviours of drivers in urban Ghana – a health-belief and planned behaviour perspective
Journal of Social Marketing
202310 citations

Journal of Strategic Marketing

Personalised Display Advertising and Online Purchase Intentions

2022International Journal of E-Services and Mobile ApplicationsJournalOpen accessFirst authorCorresponding17 citations10.4018/ijesma.296575

Healthcare branding: Insights from Africa into health service customers’ repeat patronage intentions

2019International Journal of Healthcare ManagementJournalFirst authorCorresponding38 citations10.1080/20479700.2019.1688503