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Personalised Display Advertising and Online Purchase Intentions · Peerford

Article · Journal · 2022

Personalised Display Advertising and Online Purchase Intentions

Priscilla Teika Odoom

International Journal of E-Services and Mobile Applications

Open access · Diamond
World top 10%

Read it 10.4018/ijesma.296575

Citations: 17from other works
Field-weighted impact: 4.201.00 is the world average for its field and year
Among its field: Top 10%by citations, against works of its field and year
Authors: 1from 1 institution

Authors

1 author

Priscilla Teika OdoomFirst authorCorresponding
- UniMAC-GIJ (GH)

Country

Ghana

Fields

A work can sit in several, each with a score

Digital Marketing and Social MediaTopic
Technology Adoption and User BehaviourTopic
Consumer Behavior in Brand Consumption and IdentificationTopic