Article · Journal · 2022

Consumer acceptance of online display advertising - the effects of ad characteristics and attitude toward online advertising

International Journal of Internet Marketing and Advertising

Citations: 1from other works
Field-weighted impact: 0.451.00 is the world average for its field and year
Among its field: 83rd percentileby citations, against works of its field and year
Authors: 3from 2 institutions

Authors

3 authors across 2 institutions in 1 country