Article · Journal · 2024

Minimising display advertising avoidance on social media platforms - the role of exposure condition, personalisation, and personality traits

International Journal of Electronic Marketing and Retailing

Citations: 1from other works
Field-weighted impact: 0.771.00 is the world average for its field and year
Among its field: 81st percentileby citations, against works of its field and year
Authors: 3from 2 institutions

Authors

3 authors across 2 institutions in 1 country