Stephen Mahama Braimah

University of Ghana

Senior Lecturer, University of Ghana Business School, since 2007per ORCID

Publishing since 2020, latest 2026

Marketing
Sociology and Political Science
Information Systems and Management
Organizational Behavior and Human Resource Management
Strategy and Management
Business and International Management

Publications: 192020–2026
Citations: 145to those papers
h-index: 7i10-index 6
Field-weighted impact: 3.481.00 is the world average
World top 10%: 26%5 of 19 scored papers
Open access: 21%4 papers free to read

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Citations received each year

Peerford

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

What they work on

From the classification of each paper

Subfields

Career

As their ORCID record read on October 4, 2026

Positions

Senior Lecturer, Marketing and EntrepreneurshipUniversity of Ghana Business Schoolsince 2007

On their papers

Every institution they have given on a paper.

Publications

19 in all

Storytelling in heritage tourism: the role of storytellers in shaping diasporic visitor experience and promoting Ghanaian heritage
2026Tourism Critiques Practice and TheoryJournalOpen access1 citation10.1108/trc-06-2025-0029
Rethinking the Creative Economy: Addressing Barriers and Exploring Solutions in the Ghanaian Performing Arts Sector
2026

Download CV:PDFWord

Sociology and Political Science947%

Information Systems and Management316%

Organizational Behavior and Human Resource Management316%

Strategy and Management316%

Business and International Management211%

Applied Psychology15%

Economics and Econometrics15%

Life Sciences
Social Sciences

Topics most written on

Consumer Behavior in Brand Consumption and Identification4
Digital Marketing and Social Media4
Diverse Aspects of Tourism Research4
Customer Service Quality and Loyalty3
Environmental Sustainability in Business3
Consumer Retail Behavior Studies2
Cruise Tourism Development and Management2
Ethics in Business and Education2
Innovation and Socioeconomic Development2
Pharmaceutical industry and healthcare2
Securities Regulation and Market Practices2
Behavioral Health and Interventions1

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where their co-authors are

32% of their papers have a co-author abroad

papers co-written1122334Home

Most frequent partner countries

South Africa4
China2
Côte d’Ivoire2
Nigeria1

Papers with at least one author in that country.

Institutions written with most

Ghana Communication Technology UniversityGH5 papers
Accra Technical UniversityGH4 papers
Tamale Teaching HospitalGH3 papers
University of JohannesburgZA3 papers
Tamale Technical UniversityGH3 papers
University of Electronic Science and Technology of ChinaCN2 papers
International University of Grand BassamCI2 papers
Lakeside University College GhanaGH2 papers
Central UniversityGH2 papers
African Institute for Mathematical Sciences GhanaGH1 paper

Where they publish

BENTHAM SCIENCE PUBLISHERS eBooks2
Advances in hospitality, tourism and the services industry (AHTSI) book series1
Advances in marketing, customer relationship management, and e-services book series1
Cogent Social Sciences1
IGI Global eBooks1
International Journal of Electronic Marketing and Retailing1
International Journal of Management and Enterprise Development1
International Journal of Pharmaceutical and Healthcare Marketing1

How it can be read

21% free to read

Diamond 2 · 11%Free to read and to publish
Gold 1 · 5%In an open-access journal
Bronze 1 · 5%Free to read, no open licence
Closed 15 · 79%Behind a paywall

Development goals addressed

From each paper’s title and abstract

10Reduced inequalities4
8Decent work and economic growth2
13Climate action1

Most cited

Customer relationship management and patient satisfaction and loyalty in selected hospitals in Ghana
International Journal of Pharmaceutical and Healthcare Marketing
202041 citationsWorld top 10%
Green perceived value and consumer attitudes in the light of the SDGs: a replication study from a developing economy
Society and Business Review
202228 citationsWorld top 10%
Candle under a bushel: communicating environmental performance to improve firm performance
International Journal of Productivity and Performance Management
202014 citations
Tourists satisfaction in destination selection determinants and revisit intentions; perspectives from Ghana
Cogent Social Sciences
202413 citationsWorld top 10%Open access · Gold
Promoting Tourism Destinations Through Storytelling
Advances in hospitality, tourism and the services industry (AHTSI) book series8
202212 citationsWorld top 10%

Towards large scale solar panel adoption: understanding the role of context-specific reasons

2025Journal of responsible production and consumption.JournalOpen access0 citations10.1108/jrpc-05-2024-0029

Understanding entrepreneurship behaviour among the youth: a behavioural change theory perspective

2023International Journal of Management and Enterprise DevelopmentJournal3 citations10.1504/ijmed.2023.128163

Ethics in Marketing

2023IGI Global eBooksBook chapter0 citations10.4018/979-8-3693-2045-7.ch035

Promoting Tourism Destinations Through Storytelling

2022Advances in hospitality, tourism and the services industry (AHTSI) book seriesBook chapterSenior author12 citations10.4018/978-1-6684-3436-9.ch007

Service brand avoidance in business-to-business relationships

2022Journal of Product & Brand ManagementJournalSenior author10 citations10.1108/jpbm-10-2020-3172

Ethics in Marketing

2022Advances in marketing, customer relationship management, and e-services book seriesBook chapter0 citations10.4018/978-1-6684-3590-8.ch016

Customer relationship management and patient satisfaction and loyalty in selected hospitals in Ghana

2020International Journal of Pharmaceutical and Healthcare MarketingJournal41 citations10.1108/ijphm-09-2019-0064

Candle under a bushel: communicating environmental performance to improve firm performance

2020International Journal of Productivity and Performance ManagementJournal14 citations10.1108/ijppm-12-2019-0578