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The Role of Social Media as a Promotional Tool for SMEs in Ghana · Peerford

Book chapter · Book chapter · 2024

The Role of Social Media as a Promotional Tool for SMEs in Ghana

Kobby Mensah, Stephen Mahama Braimah, Awini Gideon, Zakari Bukari

BENTHAM SCIENCE PUBLISHERS eBooks

Closed access

Go to the publisher 10.2174/9789815223347124020010

Citations: 0from other works
Field-weighted impact: 0.001.00 is the world average for its field and year
Among its field: 7th percentileby citations, against works of its field and year
Authors: 4from 3 institutions

Authors

4 authors across 3 institutions in 1 country

Kobby MensahFirst author
- University of Ghana (GH)
Stephen Mahama Braimah
- University of Ghana (GH)
Awini Gideon
- Tamale Teaching Hospital (GH)
- Tamale Technical University (GH)
Zakari BukariSenior author
- University of Professional Studies (GH)

Country

Ghana

Fields

A work can sit in several, each with a score

Digital Marketing and Social MediaTopic