Kobby Mensah

University of Ghana

Associate Professor, University of Ghana, since 2022per ORCID

Publishing since 2016, latest 2026

Sociology and Political Science
Organizational Behavior and Human Resource Management
Communication
Marketing
Public Health, Environmental and Occupational Health
Information Systems

In their own words

Political Marketing
Tourism Marketing
Relationship Marketing
Financial Services Marketing
Brandi

Publications: 452016–2026
Citations: 527to those papers
h-index: 13i10-index 14
Field-weighted impact: 2.541.00 is the world average
World top 10%: 42%19 of 45 scored papers
Open access: 38%17 papers free to read

5 other works — preprints, datasets and the like — are listed but not counted.

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Citations received each year

Peerford

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

Career

As their ORCID record read on October 4, 2026

Positions

Associate Professor, Marketing and EntrepreneurshipUniversity of Ghanasince 2022
Senior Lecturer, Marketing and EntrepreneurshipUniversity of Ghana2017–2022
Lecturer, Marketing and EntrepreneurshipUniversity of Ghana Business School2013–2017

Education

PhD, JournalismUniversity of Sheffield2005–2010

Honours, memberships and service

Chief Executive Officer

Publications

45 in all

Storytelling in heritage tourism: the role of storytellers in shaping diasporic visitor experience and promoting Ghanaian heritage
2026Tourism Critiques Practice and TheoryJournalOpen accessSenior author1 citation10.1108/trc-06-2025-0029
Understanding the nature of marketing analytics in Ghana: a study of multinational firms
2026

Download CV:PDFWord

What they work on

From the classification of each paper

Subfields

Sociology and Political Science2147%
Organizational Behavior and Human Resource Management1227%
Communication1022%
Marketing920%
Public Health, Environmental and Occupational Health818%
Information Systems511%
Nutrition and Dietetics511%
Strategy and Management511%
Information Systems and Management49%
Economics and Econometrics37%

Health Sciences
Physical Sciences
Social Sciences

Topics most written on

Digital Marketing and Social Media13
Obesity, Physical Activity, Diet8
Global Public Health Policies and Epidemiology6
Social Media and Politics6
Child Nutrition and Water Access5
Consumer Behavior in Brand Consumption and Identification5
Customer Service Quality and Loyalty5
Media Studies and Communication4
Technology Adoption and User Behaviour4
Blockchain Technology Applications and Security3
Consumer Attitudes and Food Labeling3
Political Influence and Corporate Strategies3

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where their co-authors are

44% of their papers have a co-author abroad

papers co-written12345610Home

Most frequent partner countries

Kenya10
France10
United Kingdom10
United States5
Netherlands5
Belgium5
Korea4
Australia4

Papers with at least one author in that country.

Institutions written with most

University of Health and Allied SciencesGH10 papers
Montpellier Interdisciplinary center on Sustainable Agri-food systems: social and nutritional sciencesFR9 papers
Institut de Recherche pour le DéveloppementFR9 papers
Centre de Coopération Internationale en Recherche Agronomique pour le DéveloppementFR9 papers
African Population and Health Research CenterKE9 papers
Institut Agronomique Méditerranéen de MontpellierFR7 papers
Institut National de Recherche pour l'Agriculture, l'Alimentation et l'EnvironnementFR7 papers
University of SheffieldGB6 papers
Loughborough UniversityGB5 papers
University of AmsterdamNL5 papers

Where they publish

Palgrave studies of marketing in emerging economies4
Advances in marketing, customer relationship management, and e-services book series2
BENTHAM SCIENCE PUBLISHERS eBooks2
Frontiers in Public Health2
Information Management and Business Review2
Marketing Intelligence & Planning2

Development goals addressed

From each paper’s title and abstract

16Peace, justice and strong institutions6
2Zero hunger4
8Decent work and economic growth4
1No poverty3
9Industry, innovation and infrastructure2
11Sustainable cities and communities2
17Partnerships for the goals2
5

Most cited

Implementation of healthy food environment policies to prevent nutrition-related non-communicable diseases in Ghana: National experts’ assessment of government action
Food Policy2
2020107 citationsWorld top 10%Open access · Hybrid
The African urban food environment framework for creating healthy nutrition policy and interventions in urban Africa
PLoS ONE2
202149 citationsWorld top 10%Open access · Gold

Ghana Tourism Development Company Ltd

International Journal of Business Information Systems

Crisis-Driven Consumer Behaviour: Navigating Purchasing Patterns and Marketing Implications During the COVID-19 Crisis

2026Palgrave studies of marketing in emerging economiesBook chapterFirst authorCorresponding0 citations10.1007/978-3-032-27126-6_5

The Role of Social Media as a Promotional Tool for SMEs in Ghana

2024BENTHAM SCIENCE PUBLISHERS eBooksBook chapterFirst author0 citations10.2174/9789815223347124020010

Does Blockchain and Internet of Things (BCoT) Help in Managing Customer Data?

2023Advances in marketing, customer relationship management, and e-services book seriesBook chapterSenior author3 citations10.4018/978-1-6684-7649-9.ch002

Mapping the Formats and Significance of Signs and Meaning in Political Campaigns in Ghanaian Elections

2023Political campaigning and communicationBook chapterFirst authorCorresponding3 citations10.1007/978-3-031-22782-0_8

Blockchain Application for Healthcare Data Management and Patient Experience

2023Advances in marketing, customer relationship management, and e-services book seriesBook chapter0 citations10.4018/978-1-6684-7649-9.ch003

Political Delivery Marketing in Ghana

2023International series on public policyBook chapterSenior authorCorresponding0 citations10.1007/978-3-031-33005-6_14

Choice, Purchase Decision and Post-Purchase Dissonance: The Social Media Perspective

2021Information Management and Business ReviewJournalOpen accessFirst author6 citations10.22610/imbr.v13i3(i).3209

Political Party Brand Management in Ghana

2021Palgrave studies of marketing in emerging economiesBook chapterFirst authorCorresponding2 citations10.1007/978-3-030-77204-8_7

Fake News and SDG16: The Situation in Ghana

2021Book chapterFirst authorCorresponding2 citations10.1007/978-3-030-69770-9_15

Urban physical food environments drive dietary behaviours in Ghana and Kenya: A photovoice study

2021White Rose Research Online (University of Leeds, The University of Sheffield, University of York)JournalOpen access0 citations10.60692/bvz3g-zbk21

Agrotourism Niche-Market in Ghana: A Multi-Stakeholder Approach

2020African Journal of Hospitality Tourism and LeisureJournalOpen accessSenior author8 citations10.46222/ajhtl.19770720-21

Conclusion

2017Book chapterFirst authorCorresponding1 citation10.1007/978-3-319-57373-1_10

WORLD SCIENTIFIC eBooks2

Advances in Nutrition1

How it can be read

38% free to read

Diamond 4 · 9%Free to read and to publish
Gold 8 · 18%In an open-access journal
Hybrid 2 · 4%Open in a subscription journal
Green 3 · 7%A copy in a repository
Closed 28 · 62%Behind a paywall

Who funds it

10 of 45 papers name a funder

Bill and Melinda Gates Foundation5
International Development Research Centre5
Arnold School of Public Health, University of South Carolina4
Arts and Humanities Research Council4
Biotechnology and Biological Sciences Research Council4
Economic and Social Research Council4
Medical Research Council4
Natural Environment Research Council4