Article · Journal · 2023

Formal salesforce controls and service-sales ambidexterity: the moderating role of salespeople's grit

Fortune Edem Amenuvor, Kobby Mensah, Atsu Nkukpornu, Henry Boateng, Frank Akasreku, Kwasi Owusu-Antwi

Marketing Intelligence & Planning

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• International · 3 countries

Go to the publisher10.1108/mip-11-2022-0501