Article · Journal · 2022

Service brand avoidance in business-to-business relationships

Journal of Product & Brand Management

Citations: 10from other works
Field-weighted impact: 0.681.00 is the world average for its field and year
Among its field: 74th percentileby citations, against works of its field and year
Authors: 3from 2 institutions

Authors

3 authors across 2 institutions in 2 countries