Peter Kwasi Oppong

Kwame Nkrumah University of Science and Technology

Publishing since 2014, latest 2026

Marketing
Organizational Behavior and Human Resource Management
Sociology and Political Science
Strategy and Management
Artificial Intelligence
Business and International Management

In their own words

Marketing

Publications: 282014–2026
Citations: 192to those papers
h-index: 8i10-index 6
Field-weighted impact: 0.581.00 is the world average
World top 10%: 6%1 of 18 scored papers
Open access: 89%16 of the 18 whose access is recorded

1 other work — a preprint, a dataset or the like — is listed but not counted.

Google Scholar shows 304 citations, h-index 9 and i10-index 8 (274 citations and h-index 9 since 2021), as of October 10, 2026. It also counts theses, books and web pages, so it runs higher.

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Career

As their ORCID record read on October 4, 2026

Education

PhD Student, Supply Chain and marketingKwame Nkrumah University of Science and Technology2015–2019

On their papers

Publications

28 in all

Brand Equity, Brand Image, Perceived Value and Behavioural Intentions Nexus: A Mediation Model in an Emerging Market
2026International Review of Management and MarketingJournalOpen accessFirst author0 citations10.32479/irmm.22543
Assessing Intangible Value: The Mediating Roles of WOM and Brand Credibility in Quality and Equity Nexus in Emerging Market

Download CV:PDFWord

Citations received each year

PeerfordGoogle Scholar

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

What they work on

From the classification of each paper

Subfields

Marketing932%
Organizational Behavior and Human Resource Management932%
Sociology and Political Science829%
Strategy and Management621%
Artificial Intelligence414%
Business and International Management414%
General Health Professions27%
Management of Technology and Innovation27%
Communication14%
Education14%

Health Sciences
Physical Sciences
Social Sciences

Topics most written on

Customer Service Quality and Loyalty9
Consumer Behavior in Brand Consumption and Identification8
Digital Marketing and Social Media5
Organizational Leadership and Management Strategies5
Innovation and Socioeconomic Development4
Consumer Packaging Perceptions and Trends3
Halal products and consumer behavior3
Organizational and Employee Performance3
Consumer Retail Behavior Studies2
Diverse Scientific Research Studies2
Entrepreneurship Studies and Influences2
Advanced Technologies in Various Fields1

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where their co-authors are

22% of their 18 papers with recorded affiliations have a co-author abroad

papers co-written1223344Home

Most frequent partner countries

South Africa5
India1
Malaysia1

Papers with at least one author in that country.

Institutions written with most

Cape Coast Technical UniversityGH7 papers
University of Energy and Natural ResourcesGH6 papers
University of KwaZulu-NatalZA3 papers
University of Cape CoastGH2 papers
Durban University of TechnologyZA2 papers
Kwame Nkrumah UniversityZM2 papers
B.S. Abdur Rahman Crescent Institute of Science & TechnologyIN1 paper
Universiti Malaysia KelantanMY1 paper

Where they publish

African Journal of Business and Economic Research4
Journal of Economics and Behavioral Studies3
Open Journal of Business and Management3
Australian Journal of Business and Management Research2
Information Management and Business Review2
International Journal of Research in Business and Social Science (2147-4478)

Development goals addressed

From each paper’s title and abstract

9Industry, innovation and infrastructure10
8Decent work and economic growth2
4Quality education1
17Partnerships for the goals1

Most cited

The role of information technology in building customer loyalty in banking:(a case study of agricultural development bank ltd., Sunyani)
British Journal of Marketing Studies
201436 citations
Impact of brand awareness and association on loyalty: the role of equity in plant medicine market in Kumasi, Ghana
African Journal of Business and Economic Research
201832 citations
Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market
Open Journal of Business and Management9

Kwame Nkrumah University

Every institution they have given on a paper.

International Review of Management and Marketing

VALUE AND WILLINGNESS-TO-PAY (WTP) HIGH PRICE: Mediating Role of Herbal Brand Credibility and Word-of-Mouth in Ghana

2023Australian Journal of Business and Management ResearchJournalOpen accessFirst author0 citations10.52283/nswrca.ajbmr.20220702a02

Exploring the Nexus between Packaging, Quality, Equity and Loyalty in Drug Industry

2022Open Journal of Business and ManagementJournalOpen accessFirst author2 citations10.4236/ojbm.2022.105121

Brand awareness, word-of-mouth and willingness-to-pay (WTP) high price

2022International Journal of Research in Business and Social Science (2147-4478)JournalOpen accessFirst author3 citations10.20525/ijrbs.v11i6.1960

Effect of Brand Equity on Consumers` Word-of-Mouth Behaviour in Herbal Market in Ghana

2022African Journal of Business and Economic ResearchJournalFirst author3 citations10.31920/1750-4562/2022/v17n3a9

The Effect of Brand Awareness, Credibility, Quality and Loyalty on Word-of-Mouth in a Competitive Medicine Market

2021Information Management and Business ReviewJournalOpen accessFirst authorCorresponding2 citations10.22610/imbr.v12i4(i).3134

Influence of Brand Credibility, Satisfaction and Quality on Brand Equity in Non-Conventional Health Industry

2021Journal of Education and Vocational ResearchJournalOpen accessFirst authorCorresponding1 citation10.22610/jevr.v11i2(v).3135

The Influence of Packaging and Brand Equity on Over-The-Counter Herbal Medicines in Kumasi, Ghana

2018Journal of Economics and Behavioral StudiesJournalOpen accessFirst author12 citations10.22610/jebs.v10i5(j).2498

Measuring customer-based brand equity in traditional herbal medicine market in Kumasi, Ghana

2018African Journal of Business and Economic ResearchJournalFirst author4 citations10.31920/1750-4562/2018/v13n3a6

International Review of Management and Marketing2

Journal of African Business2

How it can be read

89% free to read, of the 18 recorded

Diamond 10 · 36%Free to read and to publish
Gold 4 · 14%In an open-access journal
Hybrid 1 · 4%Open in a subscription journal
Bronze 1 · 4%Free to read, no open licence
Closed 2 · 7%Behind a paywall
Unknown 10 · 36%Not recorded by the source

Open access · Diamond

Word-of-mouth and willingness to pay (WTP) price premium: Mediating role of herbal brand credibility and brand trust in Ghana

Journal of African Business

202519 citations