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Word-of-mouth and willingness to pay (WTP) price premium: Mediating role of herbal brand credibility and brand trust in Ghana · Peerford
Article · Journal · 2025
Word-of-mouth and willingness to pay (WTP) price premium: Mediating role of herbal brand credibility and brand trust in Ghana
Peter Kwasi Oppong
Journal of African Business
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Peter Kwasi Oppong
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as printed: PK Oppong