Article · Journal · 2026
Brand Equity, Brand Image, Perceived Value and Behavioural Intentions Nexus: A Mediation Model in an Emerging Market
Peter Kwasi Oppong, Haruna Maama
International Review of Management and Marketing
- Open access · Gold
- International · 2 countries
Read it10.32479/irmm.22543
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- 0Citationsfrom other works
- Field-weighted impact
- 0.00Field-weighted impact1.00 is the world average for its field and year
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- 36th percentileAmong its fieldby citations, against works of its field and year
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- 2Authorsfrom 2 institutions