Article · Journal · 2023

Brand Image and Behavioural Intentions: Mediating Role of Brand Equity and Brand Trust in the Herbal Industry.

Peter Kwasi Oppong, Joseph Owusu, Wilberforce Owusu-Ansah, John Victor Mensah

African Journal of Business and Economic Research (AJBER)

• Closed access

Go to the publisher10.31920/1750-4562/2023/v18n4a9