Rahim Ajao Ganiyu

University of Lagos

Publishing since 2012, latest 2022

Marketing
Organizational Behavior and Human Resource Management
Sociology and Political Science
Economics and Econometrics
General Economics, Econometrics and Finance
Strategy and Management

Their record on OpenAlex

Publications: 112012–2022
Citations: 173to those papers
h-index: 6i10-index 6
Field-weighted impact: 1.671.00 is the world average
World top 10%: 18%2 of 11 scored papers
Open access: 91%10 papers free to read

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Publications

11 in all

Process Optimization of Engineering Work Request in an Offshore Environment
2022Journal of Engineering Project and Production ManagementJournalOpen access0 citations10.32738/jeppm-2023-0003
An investigation of brand equity dimensions and customer retention: A perspective of postpaid telecom subscribers in Lagos State, Nigeria
2020

Download CV:PDFWord

Citations received each year

Peerford

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

What they work on

From the classification of each paper

Subfields

Marketing873%
Organizational Behavior and Human Resource Management655%
Sociology and Political Science327%
Economics and Econometrics218%
General Economics, Econometrics and Finance218%
Strategy and Management218%
Gender Studies19%
Management Information Systems19%
Safety Research19%
Safety, Risk, Reliability and Quality19%

Physical Sciences
Social Sciences

Topics most written on

Consumer Behavior in Brand Consumption and Identification6
Customer Service Quality and Loyalty6
Consumer Retail Behavior Studies4
Aviation Industry Analysis and Trends2
Digital Marketing and Social Media2
Marketing and Advertising Strategies2
Business Strategies and Innovation1
Consumer Packaging Perceptions and Trends1
Gender Diversity and Inequality1
Labor market dynamics and wage inequality1
Microfinance and Financial Inclusion1
Poverty, Education, and Child Welfare1

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where their co-authors are

9% of their papers have a co-author abroad

papers co-written1111111Home

Most frequent partner countries

United Kingdom1

Papers with at least one author in that country.

Institutions written with most

University of NigeriaNG2 papers
Leeds Beckett UniversityGB1 paper
Redeemer's UniversityNG1 paper

Where they publish

Acta Universitatis Sapientiae Economics and Business1
American Journal of Business and Management1
Czech Journal of Tourism1
International Journal of Business Administration1
International Journal of Management and Economics1
International Journal of Management and Sustainability1

Development goals addressed

From each paper’s title and abstract

9Industry, innovation and infrastructure4
5Gender equality2
2Zero hunger1
13Climate action1
17Partnerships for the goals1

Most cited

CUSTOMER SATISFACTION AND LOYALTY: A STUDY OF INTERRELATIONSHIPS AND EFFECTS IN NIGERIAN DOMESTIC AIRLINE INDUSTRY
Oradea Journal of Business and Economics9
201755 citationsWorld top 10%Open access · Diamond
The Influence of Product Attributes on Consumer Purchase Decision in the Nigerian Food and Beverages Industry: A Study of Lagos Metropolis
American Journal of Business and Management2
201349 citationsWorld top 10%Open access · Bronze

International Journal of Management and Economics

The Glass Ceiling Conundrum: Illusory belief or Barriers that impede Women�s Career Advancement in

2018Journal of Evolutionary Studies in Business-JESBJournalOpen accessFirst author15 citations10.1344/jesb2018.1.j040

CUSTOMER SATISFACTION AND LOYALTY: A STUDY OF INTERRELATIONSHIPS AND EFFECTS IN NIGERIAN DOMESTIC AIRLINE INDUSTRY

2017Oradea Journal of Business and EconomicsJournalOpen accessFirst authorCorresponding55 citations10.47535/1991ojbe013

Perceptions of Service Quality: An Empirical Assessment of Modified SERVQUAL Model among Domestic Airline Carriers in Nigeria

2016Acta Universitatis Sapientiae Economics and BusinessJournalOpen accessFirst authorCorresponding12 citations10.1515/auseb-2016-0001

Approaches for Generating and Evaluating Product Positioning Strategy

2013International Journal of Business AdministrationJournalOpen accessSenior author18 citations10.5430/ijba.v4n1p46

Gender and Relationship Marketing in Nigerian Securities and Stock Brokerage Firms

2013International Journal of Marketing StudiesJournalOpen accessFirst author3 citations10.5539/ijms.v5n4p72

Differentiation and Positioning Strategy: A Toss of the Same Coin

2012International Journal of Management and SustainabilityJournalOpen accessSenior author3 citations10.18488/journal.11/2012.1.2/11.2.53.65

International Journal of Marketing Studies1

Journal of Engineering Project and Production Management1

How it can be read

91% free to read

Diamond 6 · 55%Free to read and to publish
Gold 1 · 9%In an open-access journal
Hybrid 1 · 9%Open in a subscription journal
Bronze 2 · 18%Free to read, no open licence
Closed 1 · 9%Behind a paywall

Approaches for Generating and Evaluating Product Positioning Strategy

International Journal of Business Administration9

201318 citationsOpen access · Bronze

The Glass Ceiling Conundrum: Illusory belief or Barriers that impede Women�s Career Advancement in

Journal of Evolutionary Studies in Business-JESB5

201815 citationsOpen access · Diamond