Article · Journal · 2020

An investigation of brand equity dimensions and customer retention: A perspective of postpaid telecom subscribers in Lagos State, Nigeria

International Journal of Management and Economics

Citations: 1from other works
Field-weighted impact: 0.181.00 is the world average for its field and year
Among its field: 64th percentileby citations, against works of its field and year
Authors: 3from 1 institution

Authors

3 authors