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Approaches for Generating and Evaluating Product Positioning Strategy · Peerford

Article · Journal · 2013

Approaches for Generating and Evaluating Product Positioning Strategy

Oghojafor Ben Akpoyomare, Ladipo Patrick Kunle Adeosun, Rahim Ajao Ganiyu

International Journal of Business Administration

Open access · Bronze

Read it 10.5430/ijba.v4n1p46

Citations: 18from other works
Field-weighted impact: 2.001.00 is the world average for its field and year
Among its field: 90th percentileby citations, against works of its field and year
Authors: 3from 1 institution

Authors

3 authors

Oghojafor Ben AkpoyomareFirst author
Ladipo Patrick Kunle Adeosun
- University of Lagos (NG)
Rahim Ajao GaniyuSenior author
- University of Lagos (NG)

Development goals

9Industry, innovation and infrastructure

Country

Nigeria

Fields

A work can sit in several, each with a score

Consumer Behavior in Brand Consumption and IdentificationTopic

Customer Service Quality and LoyaltyTopic

Marketing and Advertising StrategiesTopic