Skip to content

PeerfordResearch intelligence

Countries
Institutions
Researchers
Fields
Rankings
Compare
Commons

Search institutions, scholars, countries and publications

Countries
Institutions
Researchers
Fields
Rankings
Compare

CommonsWhere researchers talk about their work

Search institutions, scholars, countries and publications

Every figure here is counted by Peerford from the works themselves, the same way for every institution.

Browse

Countries
Institutions
Researchers
Fields
Rankings
Commons, for researchers

About

How Peerford counts
Compare institutions
Privacy
Terms of use

Contact

hello@peerford.com
https://wa.me/peerford · WhatsApp

Language

English
FrançaisFrench
PortuguêsPortuguese
العربيةArabic

Theme

SystemLightDark

Differentiation and Positioning Strategy: A Toss of the Same Coin · Peerford

Article · Journal · 2012

Differentiation and Positioning Strategy: A Toss of the Same Coin

Oghojafor Ben Akpoyomare, Ladipo Patrick Kunle Adeosun, Rahim Ajao Ganiyu

International Journal of Management and Sustainability

Open access · Diamond

Read it 10.18488/journal.11/2012.1.2/11.2.53.65

Citations: 3from other works
Field-weighted impact: 0.001.00 is the world average for its field and year
Among its field: 13th percentileby citations, against works of its field and year
Authors: 3from 1 institution

Authors

3 authors

Oghojafor Ben AkpoyomareFirst author
- University of Lagos (NG)
Ladipo Patrick Kunle Adeosun
- University of Lagos (NG)
Rahim Ajao GaniyuSenior author
- University of Lagos (NG)

Country

Nigeria

Fields

A work can sit in several, each with a score

Consumer Packaging Perceptions and TrendsTopic

Business Strategies and Innovation

Topic

Consumer Behavior in Brand Consumption and IdentificationTopic