Patrick Kunle Ladipo

University of Lagos

Publishing since 2011, latest 2023

Marketing
Strategy and Management
Information Systems and Management
Management Science and Operations Research
Sociology and Political Science
Management of Technology and Innovation

Publications: 182011–2023
Citations: 39to those papers
h-index: 4i10-index 1
Field-weighted impact: 0.431.00 is the world average
World top 10%: 6%1 of 18 scored papers
Open access: 72%13 papers free to read

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Publications

18 in all

Digital marketing and Gen Z customer loyalty to fashion products (study from Federal Government-owned Tertiary Institutions in Lagos-State Nigeria)
2023Unilag Journal of BusinessJournalOpen access0 citations10.52968/11207909
Effect of Aaker’s Model of Brand Personality on Customer Choice of Branded E-Retailing Outfits.
2022

Download CV:PDFWord

Citations received each year

Peerford

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

What they work on

From the classification of each paper

Subfields

Marketing1689%
Strategy and Management739%
Information Systems and Management317%
Management Science and Operations Research317%
Sociology and Political Science317%
Management of Technology and Innovation211%
Organizational Behavior and Human Resource Management211%
Accounting16%
Business and International Management16%
Economics and Econometrics16%

Social Sciences

Topics most written on

Consumer Retail Behavior Studies10
Consumer Behavior in Brand Consumption and Identification5
Marketing and Advertising Strategies4
Business Strategies and Innovation3
Consumer Packaging Perceptions and Trends3
Digital Marketing and Social Media3
Technology Adoption and User Behaviour3
Business Strategy and Innovation2
Consumer Market Behavior and Pricing2
Customer Service Quality and Loyalty2
Innovation Diffusion and Forecasting2
Management and Marketing Education2

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where their co-authors are

0% of their papers have a co-author abroad

Most frequent partner countries

Papers with at least one author in that country.

Institutions written with most

Lagos State UniversityNG1 paper
Redeemer's UniversityNG1 paper

Where they publish

American Journal of Business and Management2
Journal of Social Sciences2
Acta Universitatis Sapientiae Economics and Business1
British Journal of Economics Management & Trade1
Bulletin of Taras Shevchenko National University of Kyiv. Economics1
Economic Insights – Trends and Challenges1

Development goals addressed

From each paper’s title and abstract

9Industry, innovation and infrastructure4
8Decent work and economic growth2
2Zero hunger1
5Gender equality1
16Peace, justice and strong institutions1
17Partnerships for the goals1

Most cited

Outlet Attributes as Determinants of Preference of Women between a Supermarket and a Traditional Open Market
American Journal of Business and Management5
201212 citationsWorld top 10%
The Multiple Roles of Packaging in the Entire Marketing Process Channel of Distribution and Consumer Perspective
International Journal of Business Administration
20117 citationsOpen access · Bronze
Relative Communication Power of Selected Advertising Media

TIJAB (The International Journal of Applied Business)

Market Segmentation and Competitive Advantage in Nigerian Telecommunications

2022Management Journal of Sustainable Business and Management Solutions in Emerging EconomiesJournalOpen accessFirst author0 citations10.7595/management.fon.2022.0002

Impact of Brand Image on Car Buyers' Choice of Branded Products in High Risk Market

2019Bulletin of Taras Shevchenko National University of Kyiv. EconomicsJournalOpen accessFirst author0 citations10.17721/1728-2667.2019/204-3/4

Determinants of Automated Teller Machine Usage in Lagos State, Nigeria

2018Acta Universitatis Sapientiae Economics and BusinessJournalOpen access2 citations10.1515/eb-2018-0005

Relative Communication Power of Selected Advertising Media

2013International Business ManagementJournalFirst author6 citations10.3968/j.ibm.1923842820130602.1035

The Multiple Roles of Packaging in the Entire Marketing Process Channel of Distribution and Consumer Perspective

2011International Journal of Business AdministrationJournalOpen accessFirst author7 citations10.5430/ijba.v2n4p181

International Business Management1

International Journal of Business Administration1

How it can be read

72% free to read

Diamond 10 · 56%Free to read and to publish
Hybrid 1 · 6%Open in a subscription journal
Bronze 2 · 11%Free to read, no open licence
Closed 5 · 28%Behind a paywall

International Business Management

Influence Of Smartphone Attributes On Student’s Buying Decision In Lagos State Tetiary Institutions

JURNAL MANAJEMEN DAN KEWIRAUSAHAAN9

20182 citationsOpen access · Diamond