Article · Journal · 2022

Application of Commodity School of Marketing Thought to Electronic Retailing in Nigeria: A Case Study of Jumia

Economic Insights – Trends and Challenges

Citations: 0from other works
Field-weighted impact: 0.001.00 is the world average for its field and year
Among its field: 17th percentileby citations, against works of its field and year
Authors: 3from 1 institution

Authors

3 authors

Bolajoko Dixon-OgbechiFirst author
- University of Lagos (NG)
as printed: Bolajoko Nkemdinim Dixon-Ogbechi
Patrick Kunle Ladipo
- University of Lagos (NG)
as printed: Patrick-Kunle Adeosun Ladipo
Olubukola AkinbodunSenior author
- University of Lagos (NG)
as printed: Olubukola Sarah Akinbodun