Bolajoko Dixon-Ogbechi

University of Lagos

Publishing since 2009, latest 2026

Marketing
Strategy and Management
Organizational Behavior and Human Resource Management
Economics and Econometrics
Information Systems and Management
Management Science and Operations Research

Publications: 202009–2026
Citations: 23to those papers
h-index: 3i10-index 0
Field-weighted impact: 0.501.00 is the world average
World top 10%: 5%1 of 20 scored papers
Open access: 90%18 papers free to read

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Career

On their papers

Every institution they have given on a paper.

Publications

20 in all

Shift from Marketing Mix to Relationship Marketing and Performance of Nigerian Banks
2026AKSU Journal of Management SciencesJournalOpen accessSenior author0 citations10.61090/aksujomas.11316
DETERMINING THE RELATIVE IMPORTANCE OF CORPORATE GOVERNANCE FRAMEWORK ELEMENTS FOR TECHNOLOGY FIRMS IN NIGERIA USING THE ANALYTIC HIERARCHY PROCESS MODEL

Download CV:PDFWord

Citations received each year

Peerford

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

What they work on

From the classification of each paper

Subfields

Marketing1365%
Strategy and Management840%
Organizational Behavior and Human Resource Management630%
Economics and Econometrics420%
Information Systems and Management315%
Management Science and Operations Research315%
Accounting210%
Media Technology210%
Sociology and Political Science210%
Urban Studies210%

Physical Sciences
Social Sciences

Topics most written on

Consumer Retail Behavior Studies6
Customer Service Quality and Loyalty5
Marketing and Advertising Strategies4
Technology Adoption and User Behaviour3
Business Strategy and Innovation2
Consumer Behavior in Brand Consumption and Identification2
Digital Platforms and Economics2
ICT Impact and Policies2
Innovation Diffusion and Forecasting2
Insurance and Financial Risk Management2
Urban and Rural Development Challenges2
Business and Economic Development1

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where their co-authors are

25% of their papers have a co-author abroad

papers co-written5555555Home

Most frequent partner countries

United States5

Papers with at least one author in that country.

Institutions written with most

Salem State UniversityUS5 papers
Redeemer's UniversityNG3 papers
University of IlorinNG1 paper

Where they publish

ISAHP proceedings8
International Journal of the Analytic Hierarchy Process2
Journal of Social Sciences2
Acta Universitatis Sapientiae Economics and Business1
AKSU Journal of Management Sciences1
Economía & Negocios1

Development goals addressed

From each paper’s title and abstract

8Decent work and economic growth3
9Industry, innovation and infrastructure2
11Sustainable cities and communities2
2Zero hunger1
4Quality education1
5Gender equality1

Most cited

APPLICATION OF THE AHP MODEL TO DETERMINE PREFAB HOUSING ADOPTION FACTORS FOR DEVELOPERS IN LAGOS STATE
International Journal of the Analytic Hierarchy Process11
20206 citationsWorld top 10%Open access · Diamond
INFLUENCE OF TECHNOLOGY ACCEPTANCE MODEL (TAM) ON CUSTOMER ADOPTION OF E-BANKING PRACTICE IN LAGOS STATE
Journal of Social Sciences9
20214 citationsOpen access · Diamond

Market Segmentation and Competitive Advantage in Nigerian Telecommunications

2022Management Journal of Sustainable Business and Management Solutions in Emerging EconomiesJournalOpen access0 citations10.7595/management.fon.2022.0002

APPLICATION OF THE AHP MODEL TO DETERMINE PREFAB HOUSING ADOPTION FACTORS FOR DEVELOPERS IN LAGOS STATE

2020International Journal of the Analytic Hierarchy ProcessJournalOpen accessFirst author6 citations10.13033/ijahp.v12i2.635

Determinants of Automated Teller Machine Usage in Lagos State, Nigeria

2018Acta Universitatis Sapientiae Economics and BusinessJournalOpen accessSenior author2 citations10.1515/eb-2018-0005

DETERMINATION OF PROMOTIONAL STRATEGY FOR ORGANIZATIONS IN THE NIGERIAN INSURANCE INDUSTRY USING THE AHP MODEL

2015International Journal of the Analytic Hierarchy ProcessJournalOpen accessFirst author2 citations10.13033/ijahp.v7i1.261

Gender and Relationship Marketing in Nigerian Securities and Stock Brokerage Firms

2013International Journal of Marketing StudiesJournalOpen access3 citations10.5539/ijms.v5n4p72

Economic Insights – Trends and Challenges

International Journal of Marketing Studies1

How it can be read

90% free to read

Diamond 8 · 40%Free to read and to publish
Hybrid 1 · 5%Open in a subscription journal
Bronze 9 · 45%Free to read, no open licence
Closed 2 · 10%Behind a paywall

20133 citationsOpen access · Hybrid

Determinants of Automated Teller Machine Usage in Lagos State, Nigeria

Acta Universitatis Sapientiae Economics and Business

20182 citationsOpen access · Diamond

DETERMINATION OF PROMOTIONAL STRATEGY FOR ORGANIZATIONS IN THE NIGERIAN INSURANCE INDUSTRY USING THE AHP MODEL

International Journal of the Analytic Hierarchy Process

20152 citationsOpen access · Diamond