Skip to content

PeerfordResearch intelligence

Countries
Institutions
Researchers
Fields
Rankings
Compare
Commons

Search institutions, scholars, countries and publications

Countries
Institutions
Researchers
Fields
Rankings
Compare

CommonsWhere researchers talk about their work

Search institutions, scholars, countries and publications

Every figure here is counted by Peerford from the works themselves, the same way for every institution.

Browse

Countries
Institutions
Researchers
Fields
Rankings
Commons, for researchers

About

How Peerford counts
Compare institutions
Privacy
Terms of use

Contact

hello@peerford.com
https://wa.me/peerford · WhatsApp

Language

English
FrançaisFrench
PortuguêsPortuguese
العربيةArabic

Theme

SystemLightDark

Relative Communication Power of Selected Advertising Media · Peerford

Article · Journal · 2013

Relative Communication Power of Selected Advertising Media

Patrick Kunle Ladipo, Kennedy Ogbonna Nwagwu, Waid Biodun Alarape

International Business Management

Closed access

Go to the publisher 10.3968/j.ibm.1923842820130602.1035

Citations: 6from other works
Field-weighted impact: 0.651.00 is the world average for its field and year
Among its field: 78th percentileby citations, against works of its field and year
Authors: 3from 1 institution

Authors

3 authors

Patrick Kunle LadipoFirst author
- University of Lagos (NG)
as printed: Patrick Ladipo
Kennedy Ogbonna Nwagwu
- University of Lagos (NG)
Waid Biodun AlarapeSenior author
- University of Lagos (NG)

Development goals

16Peace, justice and strong institutions

Country

Nigeria

Fields

A work can sit in several, each with a score

Marketing and Advertising StrategiesTopic
Consumer Behavior in Brand Consumption and IdentificationTopic
Digital Marketing and Social MediaTopic