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Waid Biodun Alarape · Peerford

University of Lagos / Scholars

WA

Waid Biodun Alarape

University of Lagos

Publishing since 2013

Marketing
Sociology and Political Science
Strategy and Management

Their record on OpenAlex
Download CV:PDF Word
Who they write with Where their co-authors are Every publication
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Publications: 22013
Citations: 8to those papers
h-index: 2i10-index 0
Field-weighted impact: 0.331.00 is the world average
World top 10%: 0%0 of 2 scored papers
Open access: 50%1 papers free to read

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Publications

2 in all

Newest Most cited Oldest Title

Search their publications by title

Relative Communication Power of Selected Advertising Media
2013International Business ManagementJournalSenior author6 citations10.3968/j.ibm.1923842820130602.1035
Empirical Determinants of the Choice of Intermediaries by Selected Multinationals Operating in Nigeria’s Food/Drinks Market
2013International Journal of Marketing Studies

Citations received each year

Peerford

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

What they work on

From the classification of each paper

Subfields

Marketing2100%
Sociology and Political Science150%
Strategy and Management150%

Social Sciences

Topics most written on

Business Strategies and Innovation1
Business Strategy and Innovation1
Consumer Behavior in Brand Consumption and Identification1
Consumer Retail Behavior Studies1
Digital Marketing and Social Media1
Marketing and Advertising Strategies1

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where they publish

International Business Management1
International Journal of Marketing Studies1

How it can be read

50% free to read

Hybrid 1 · 50%Open in a subscription journal
Closed 1 · 50%Behind a paywall

Development goals addressed

From each paper’s title and abstract

16Peace, justice and strong institutions1
17Partnerships for the goals1

Most cited

Relative Communication Power of Selected Advertising Media
International Business Management16
20136 citations
Empirical Determinants of the Choice of Intermediaries by Selected Multinationals Operating in Nigeria’s Food/Drinks Market
International Journal of Marketing Studies17
20132 citationsOpen access · Hybrid

Journal

Open access

2 citations

10.5539/ijms.v5n1p134