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Kennedy Ogbonna Nwagwu · Peerford

University of Lagos / Scholars

KN

Kennedy Ogbonna Nwagwu

University of Lagos

Publishing since 2012, latest 2013

Marketing
Organizational Behavior and Human Resource Management
Sociology and Political Science
Strategy and Management

ORCID 0000-0002-9779-3769
Their record on OpenAlex
Download CV:PDF Word
Who they write with Where their co-authors are Every publication
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Publications: 32012–2013
Citations: 20to those papers
h-index: 2i10-index 1
Field-weighted impact: 1.201.00 is the world average
World top 10%: 33%1 of 3 scored papers
Open access: 33%1 papers free to read

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Publications

3 in all

Newest Most cited Oldest Title

Search their publications by title

Relative Communication Power of Selected Advertising Media
2013International Business ManagementJournal6 citations10.3968/j.ibm.1923842820130602.1035
Empirical Determinants of the Choice of Intermediaries by Selected Multinationals Operating in Nigeria’s Food/Drinks Market
2013International Journal of Marketing Studies

Citations received each year

Peerford

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

What they work on

From the classification of each paper

Subfields

Marketing3100%
Organizational Behavior and Human Resource Management133%
Sociology and Political Science133%
Strategy and Management133%

Social Sciences

Topics most written on

Consumer Retail Behavior Studies2
Business Strategies and Innovation1
Business Strategy and Innovation1
Consumer Behavior in Brand Consumption and Identification1
Consumer Market Behavior and Pricing1
Customer Service Quality and Loyalty1
Digital Marketing and Social Media1
Marketing and Advertising Strategies1

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where they publish

American Journal of Business and Management1
International Business Management1
International Journal of Marketing Studies1

How it can be read

33% free to read

Hybrid 1 · 33%Open in a subscription journal

Development goals addressed

From each paper’s title and abstract

5Gender equality1
16Peace, justice and strong institutions1
17Partnerships for the goals1

Most cited

Outlet Attributes as Determinants of Preference of Women between a Supermarket and a Traditional Open Market
American Journal of Business and Management5
201212 citationsWorld top 10%
Relative Communication Power of Selected Advertising Media
International Business Management16
20136 citations
Empirical Determinants of the Choice of Intermediaries by Selected Multinationals Operating in Nigeria’s Food/Drinks Market

Journal

Open access

Senior author

2 citations

10.5539/ijms.v5n1p134

Outlet Attributes as Determinants of Preference of Women between a Supermarket and a Traditional Open Market

2012American Journal of Business and ManagementJournalSenior author12 citations10.11634/216796061706174

Closed 2 · 67%Behind a paywall

International Journal of Marketing Studies

17

20132 citationsOpen access · Hybrid