Article · Journal · 2022

Effect of Aaker’s Model of Brand Personality on Customer Choice of Branded E-Retailing Outfits.

TIJAB (The International Journal of Applied Business)

Citations: 1from other works
Field-weighted impact: 0.221.00 is the world average for its field and year
Among its field: 70th percentileby citations, against works of its field and year
Authors: 4from 1 institution

Authors

4 authors