Ayodele Oniku

University of Lagos

Publishing since 2014, latest 2026

Marketing
Sociology and Political Science
Economics and Econometrics
Business and International Management
Management of Technology and Innovation
Information Systems and Management

Publications: 232014–2026
Citations: 32to those papers
h-index: 3i10-index 2
Field-weighted impact: 0.701.00 is the world average
World top 10%: 9%2 of 23 scored papers
Open access: 74%17 papers free to read

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Career

On their papers

Every institution they have given on a paper.

Publications

23 in all

Top Management Environmental Concern, Eco‐Product Development Effectiveness and Firms' Environmental Performance: The Paradoxical Moderating Role of Environmental Information Sharing
2026Business Strategy and the EnvironmentJournalOpen accessFirst author1 citation10.1002/bse.70978
Smart Tourism Technologies and Tourist Experience: The Role of Digital Safety and Convenience in Shaping Satisfaction and Behavioral Intentions

Download CV:PDFWord

Citations received each year

Peerford

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

What they work on

From the classification of each paper

Subfields

Marketing1252%
Sociology and Political Science730%
Economics and Econometrics626%
Business and International Management522%
Management of Technology and Innovation417%
Information Systems and Management313%
Management Science and Operations Research313%
Strategy and Management313%
Accounting29%
Gender Studies29%

Social Sciences

Topics most written on

Consumer Behavior in Brand Consumption and Identification7
Innovation and Socioeconomic Development5
Consumer Retail Behavior Studies4
Entrepreneurship Studies and Influences4
Firm Innovation and Growth4
Digital Marketing and Social Media3
Environmental Sustainability in Business3
Migration, Ethnicity, and Economy3
Corporate Social Responsibility Reporting2
COVID-19 Pandemic Impacts2
Ethics in Business and Education2
Islamic Finance and Banking Studies2

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where their co-authors are

30% of their papers have a co-author abroad

papers co-written1122223Home

Most frequent partner countries

United Kingdom3
Croatia3
Canada2
Australia1
Mexico1

Papers with at least one author in that country.

Institutions written with most

Pan-Atlantic UniversityNG4 papers
University of OsijekHR3 papers
McMaster UniversityCA2 papers
University of HuddersfieldGB2 papers
Brunel University of LondonGB2 papers
Universidad Autónoma de ChiapasMX1 paper
York St John UniversityGB1 paper
Curtin UniversityAU1 paper
Leeds Trinity UniversityGB1 paper
The Open UniversityGB1 paper

Where they publish

Advances in marketing, customer relationship management, and e-services book series2
Business Strategy and the Environment2
International Journal of Sustainable Economies Management2
Journal of Humanities and Applied Social Sciences2
Journal of Infrastructure Policy and Development2
Springer proceedings in business and economics

Development goals addressed

From each paper’s title and abstract

8Decent work and economic growth6
2Zero hunger1
9Industry, innovation and infrastructure1
17Partnerships for the goals1

Most cited

Investigating boycotts and buycotts as antecedents towards attitude and intention to engage in ethical consumption
International Journal of Ethics and Systems17
202213 citationsWorld top 10%
Female sexuality in marketing communication and effects on the millennial buying decisions in fashion industry in Nigeria
Rajagiri Management Journal
202111 citationsOpen access · Diamond
Coffee culture: Will Nigerians drink coffee like others?

Tourism and Hospitality

Artificial Intelligence, Customer Profiling and Satisfaction in the Nigerian Banking Industry in Lagos State

2025International Journal of Social Science and Economics InventionJournalOpen accessSenior author0 citations10.23958/ijssei/vol11-i04/390

Modern slavery perception and its effect on brand trust: the roles of customer satisfaction, product price and quality

2025Journal of Humanities and Applied Social SciencesJournalOpen accessSenior author0 citations10.1108/jhass-12-2024-0223

Religiosity and Business Owners

2023Springer proceedings in business and economicsPublication0 citations10.1007/978-3-031-26121-3_10

Effect of Aaker’s Model of Brand Personality on Customer Choice of Branded E-Retailing Outfits.

2022TIJAB (The International Journal of Applied Business)JournalOpen access1 citation10.20473/tijab.v6.i2.2022.37447

Coffee culture: Will Nigerians drink coffee like others?

2021Journal of Humanities and Applied Social SciencesJournalOpen accessFirst authorCorresponding3 citations10.1108/jhass-03-2021-0046

Social Class and Consumer Behaviour in Sub-Saharan Africa

2020African StudiesBook chapterFirst authorCorresponding0 citations10.4018/978-1-7998-3019-1.ch008

Social Class and Consumer Behavior in Sub-Saharan Africa

2019Advances in marketing, customer relationship management, and e-services book seriesBook chapterFirst authorCorresponding0 citations10.4018/978-1-5225-7906-9.ch009

Ethical Leadership, Ethical Selling, and Financial Services Performances

2017International Journal of Sustainable Economies ManagementJournalFirst author1 citation10.4018/ijsem.2017100103

Social Class and Consumer Behaviour in Sub-Saharan Africa

2016Advances in marketing, customer relationship management, and e-services book seriesBook chapterOpen accessFirst authorCorresponding0 citations10.4018/978-1-5225-0282-1.ch016

Artificial Insemination (AI) in Swine and New Product Development (NPD)

2014International Journal of Sustainable Economies ManagementJournalOpen accessFirst author0 citations10.4018/ijsem.2014010103

AKSU Journal of Management Sciences1

How it can be read

74% free to read

Diamond 9 · 39%Free to read and to publish
Gold 1 · 4%In an open-access journal
Hybrid 5 · 22%Open in a subscription journal
Bronze 2 · 9%Free to read, no open licence
Closed 6 · 26%Behind a paywall

Who funds it

1 of 23 papers name a funder

Hrvatska Zaklada za Znanost1

Journal of Humanities and Applied Social Sciences

20213 citationsOpen access · Diamond

Consumer style inventory (CSI) re-examined: The case of millennial decision-making style in a developing market

Journal of Infrastructure Policy and Development

20242 citationsOpen access · Diamond