Olushola Akeke

University of Lagos

Publishing since 2018, latest 2024

Marketing
Management Science and Operations Research
Sociology and Political Science
Strategy and Management
Information Systems and Management
Accounting

Publications: 102018–2024
Citations: 15to those papers
h-index: 2i10-index 0
Field-weighted impact: 0.341.00 is the world average
World top 10%: 0%0 of 10 scored papers
Open access: 100%10 papers free to read

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Citations received each year

Peerford

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

What they work on

Publications

10 in all

Consumer style inventory (CSI) re-examined: The case of millennial decision-making style in a developing market
2024Journal of Infrastructure Policy and DevelopmentJournalOpen accessSenior author2 citations10.24294/jipd.v8i12.9557
Consumer Style Inventory (CSI) Revisited: The case of Millennial Decision-making Style in a Developing Market

Download CV:PDFWord

From the classification of each paper

Subfields

Marketing990%
Management Science and Operations Research330%
Sociology and Political Science330%
Strategy and Management330%
Information Systems and Management220%
Accounting110%
Business and International Management110%
Economics and Econometrics110%
Organizational Behavior and Human Resource Management110%

Social Sciences

Topics most written on

Consumer Retail Behavior Studies5
Consumer Behavior in Brand Consumption and Identification4
Digital Marketing and Social Media3
Innovation Diffusion and Forecasting2
Marketing and Advertising Strategies2
Technology Adoption and User Behaviour2
Business Strategies and Innovation1
Business Strategy and Innovation1
Consumer Packaging Perceptions and Trends1
COVID-19 Pandemic Impacts1
Customer churn and segmentation1
Innovation and Socioeconomic Development1

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where their co-authors are

10% of their papers have a co-author abroad

papers co-written1111111Home

Most frequent partner countries

Croatia1

Papers with at least one author in that country.

Institutions written with most

University of OsijekHR1 paper
Lagos State UniversityNG1 paper

Where they publish

Modern Management Review2
Bulletin of Taras Shevchenko National University of Kyiv. Economics1
Journal of Infrastructure Policy and Development1
Journal of Social Sciences1
JURNAL MANAJEMEN DAN KEWIRAUSAHAAN1
Management & Marketing1
Management Journal of Sustainable Business and Management Solutions in Emerging Economies1
RHS-Revista Humanismo y Sociedad1

How it can be read

100% free to read

Diamond 10 · 100%Free to read and to publish

Development goals addressed

From each paper’s title and abstract

9Industry, innovation and infrastructure3

Most cited

ORGANIZATIONAL CULTURE DIMENSIONS AND EMPLOYEES’ COMMITMENT
Modern Management Review
20224 citationsOpen access · Diamond
INFLUENCE OF TECHNOLOGY ACCEPTANCE MODEL (TAM) ON CUSTOMER ADOPTION OF E-BANKING PRACTICE IN LAGOS STATE
Journal of Social Sciences9
20214 citationsOpen access · Diamond
Consumer style inventory (CSI) re-examined: The case of millennial decision-making style in a developing market
Journal of Infrastructure Policy and Development
20242 citationsOpen access · Diamond
Influence Of Smartphone Attributes On Student’s Buying Decision In Lagos State Tetiary Institutions
JURNAL MANAJEMEN DAN KEWIRAUSAHAAN9
20182 citationsOpen access · Diamond
EFFECT OF SOCIAL MARKETING ON SUSTAINABLE BEHAVIOUR TOWARDS HOUSEHOLD WASTE DISPOSAL IN LAGOS STATE, NIGERIA
Modern Management Review
20221 citationOpen access · Diamond

RHS-Revista Humanismo y Sociedad

ORGANIZATIONAL CULTURE DIMENSIONS AND EMPLOYEES’ COMMITMENT

2022Modern Management ReviewJournalOpen accessSenior author4 citations10.7862/rz.2022.mmr.05

Effect of Aaker’s Model of Brand Personality on Customer Choice of Branded E-Retailing Outfits.

2022TIJAB (The International Journal of Applied Business)JournalOpen accessSenior author1 citation10.20473/tijab.v6.i2.2022.37447

Market Segmentation and Competitive Advantage in Nigerian Telecommunications

2022Management Journal of Sustainable Business and Management Solutions in Emerging EconomiesJournalOpen access0 citations10.7595/management.fon.2022.0002

Impact of Brand Image on Car Buyers' Choice of Branded Products in High Risk Market

2019Bulletin of Taras Shevchenko National University of Kyiv. EconomicsJournalOpen accessSenior author0 citations10.17721/1728-2667.2019/204-3/4