Abena A. Yeboah-Banin

University of Ghana

Associate Professor of Communication, University of Ghanaper ORCID

Publishing since 2011, latest 2026

Sociology and Political Science
Marketing
Gender Studies
Strategy and Management
Literature and Literary Theory
Organizational Behavior and Human Resource Management

In their own words

Brand communications
Advertising
Gender and Communication

Publications: 222011–2026
Citations: 173to those papers
h-index: 7i10-index 6
Field-weighted impact: 1.971.00 is the world average
World top 10%: 36%8 of 22 scored papers
Open access: 36%8 papers free to read

2 other works — preprints, datasets and the like — are listed but not counted.

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Career

As their ORCID record read on October 4, 2026

Positions

Associate Professor of Communication, Communication StudiesUniversity of Ghana

Education

PhD, Leeds University Business SchoolUniversity of Leeds

Honours, memberships and service

International Association for Media and Communication Research

On their papers

Publications

22 in all

Demographic context of Media and Information Literacy (MIL) skills among senior high school students in Ghana
2026Journal of Media Literacy EducationJournalOpen access0 citations10.23860/jmle-2026-18-2-6
User perspectives, challenges and opportunities in the implementation of protein-to-creatinine dipstick test for proteinuria detection in Ghana: a mixed methods study

Download CV:PDFWord

Citations received each year

Peerford

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

What they work on

From the classification of each paper

Subfields

Sociology and Political Science836%
Marketing627%
Gender Studies418%
Strategy and Management418%
Literature and Literary Theory314%
Organizational Behavior and Human Resource Management314%
Communication29%
Education29%
Experimental and Cognitive Psychology29%
Human-Computer Interaction29%

Physical Sciences
Social Sciences

Topics most written on

Consumer Behavior in Brand Consumption and Identification5
Digital Marketing and Social Media5
Child Development and Digital Technology2
Child Nutrition and Water Access2
Customer Service Quality and Loyalty2
Digital Communication and Language2
Digital Platforms and Economics2
FinTech, Crowdfunding, Digital Finance2
Gender Politics and Representation2
International Business and FDI2
Job Satisfaction and Organizational Behavior2
Media, Gender, and Advertising2

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where their co-authors are

36% of their papers have a co-author abroad

papers co-written1234567Home

Most frequent partner countries

United Kingdom4
United States3
South Africa2
Netherlands1
Canada1
France1
Macao SAR1

Papers with at least one author in that country.

Institutions written with most

Kwame Nkrumah University of Science and TechnologyGH4 papers
University of LeedsGB3 papers
Loughborough UniversityGB2 papers
Valley View UniversityGH2 papers
Central UniversityGH2 papers
Institut d'Economie Scientifique Et de GestionFR1 paper
Ohio UniversityUS1 paper
Program for Appropriate Technology in HealthUS1 paper
Rochester Institute of TechnologyUS1 paper
Syracuse UniversityUS1 paper

Where they publish

African Journalism Studies2
Journal of African Media Studies2
Advances in marketing, customer relationship management, and e-services book series1
Africa Media Review1
BMJ Open1
Communicatio1

Development goals addressed

From each paper’s title and abstract

4Quality education4
3Good health and well-being2
5Gender equality2
17Partnerships for the goals2
2Zero hunger1
8Decent work and economic growth1
9Industry, innovation and infrastructure1
10

Most cited

Quadratic effects of dynamic decision-making capability on innovation orientation and performance: Evidence from Chinese exporters
Industrial Marketing Management9
201834 citationsWorld top 10%Open access · Green
Pathways to Global versus Local Brand Preferences: The Roles of Cultural Identity and Brand Perceptions in Emerging African Markets
Journal of Global Marketing
202130 citations
How agency and self‐efficacy moderate the effects of strategic improvisational behaviors on sales performance: Evidence from an emerging market

Every institution they have given on a paper.

Cross-channel message consistency in herbal medicine advertising

2020International Journal of Pharmaceutical and Healthcare MarketingJournalFirst author1 citation10.1108/ijphm-02-2019-0004

Participation in online activation (#) campaigns: A look at the drivers in an African setting

2018Legon Journal of the HumanitiesJournalOpen accessFirst author0 citations10.4314/ljh.v29i2.12

The Dark Side of Multi-Platform Advertising in an Emerging Economy Context

2017Advances in marketing, customer relationship management, and e-services book seriesBook chapterFirst author6 citations10.4018/978-1-5225-3114-2.ch002

Methodological Evaluation of Process-Control Systems in Ghana: A Randomized Field Trial for Measuring Cost-Effectiveness

2011Zenodo (CERN European Organization for Nuclear Research)JournalOpen accessFirst authorCorresponding0 citations10.5281/zenodo.18929345

European Management Review

How it can be read

36% free to read

Diamond 2 · 9%Free to read and to publish
Gold 2 · 9%In an open-access journal
Bronze 1 · 5%Free to read, no open licence
Green 3 · 14%A copy in a repository
Closed 14 · 64%Behind a paywall

Who funds it

1 of 22 papers name a funder

Grand Challenges Canada1

Reduced inequalities

European Management Review8

202218 citationsOpen access · Green

Linking improvisational behavior to customer satisfaction: the relational dynamics

Journal of Business and Industrial Marketing

201916 citationsWorld top 10%