Article · Journal · 2020

Cross-channel message consistency in herbal medicine advertising

International Journal of Pharmaceutical and Healthcare Marketing

Citations: 1from other works
Field-weighted impact: 0.001.00 is the world average for its field and year
Among its field: 2nd percentileby citations, against works of its field and year
Authors: 2from 1 institution

Authors

2 authors

Abena A. Yeboah-BaninFirst author
- University of Ghana (GH)
as printed: Abena Animwaa Yeboah-Banin
Kwaku Krobea AsanteSenior author