Book chapter · Book chapter · 2017

The Dark Side of Multi-Platform Advertising in an Emerging Economy Context

Abena A. Yeboah-Banin, Margaret Ivy Amoakohene

Advances in marketing, customer relationship management, and e-services book series

• Closed access
• World top 10%

Go to the publisher10.4018/978-1-5225-3114-2.ch002