E. O. Oyatoye

University of Lagos

Publishing since 2009, latest 2024

Marketing
Organizational Behavior and Human Resource Management
Management Science and Operations Research
Economics and Econometrics
Information Systems and Management
Management Information Systems

Publications: 332009–2024
Citations: 172to those papers
h-index: 8i10-index 7
Field-weighted impact: 0.891.00 is the world average
World top 10%: 12%4 of 33 scored papers
Open access: 76%25 papers free to read

1 other work — a preprint, a dataset or the like — is listed but not counted.

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Career

On their papers

Every institution they have given on a paper.

Publications

33 in all

Impact of Information Sharing on Customer Satisfaction Level in the Fast-Moving Consumer Goods (FMCGs) Industry in Nigeria
2024PERSPEKTIFJournalOpen access0 citations10.31289/perspektif.v13i1.10723
Fuzzy Multi-Criteria Decision-Making Model for Prioritisation of Road Project Investments: Validity Evidence from Lagos State
2023

Download CV:PDFWord

Citations received each year

Peerford

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

What they work on

From the classification of each paper

Subfields

Marketing1133%
Organizational Behavior and Human Resource Management1030%
Management Science and Operations Research824%
Economics and Econometrics721%
Information Systems and Management515%
Management Information Systems515%
Strategy and Management515%
Control and Systems Engineering39%
General Health Professions39%
Sociology and Political Science39%

Health Sciences
Physical Sciences
Social Sciences

Topics most written on

Consumer Retail Behavior Studies10
Customer Service Quality and Loyalty9
Consumer Market Behavior and Pricing5
Customer churn and segmentation4
Multi-Criteria Decision Making4
Quality and Supply Management4
Technology Adoption and User Behaviour4
Forecasting Techniques and Applications3
Insurance and Financial Risk Management3
Optimization and Mathematical Programming3
Supply Chain and Inventory Management3
Digital Marketing and Social Media2

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where their co-authors are

6% of their papers have a co-author abroad

papers co-written1111111Home

Most frequent partner countries

United Kingdom1
United States1

Papers with at least one author in that country.

Institutions written with most

Fountain UniversityNG5 papers
Federal University of Agriculture, AbeokutaNG4 papers
Kansas State UniversityUS1 paper
University of PlymouthGB1 paper
Ekiti State UniversityNG1 paper
Centre for Management DevelopmentNG1 paper

Where they publish

ISAHP proceedings6
DOAJ (DOAJ: Directory of Open Access Journals)2
International Journal of the Analytic Hierarchy Process2
Acta Universitatis Sapientiae Economics and Business1
British Journal of Economics Management & Trade1
Consilience1

Development goals addressed

From each paper’s title and abstract

9Industry, innovation and infrastructure6
8Decent work and economic growth4
16Peace, justice and strong institutions2
17Partnerships for the goals2
1No poverty1
3Good health and well-being1
5Gender equality1

Most cited

An application of analytic hierarchy process (AHP) to investment portfolio selection in the banking sector of the Nigerian capital market
Journal of Economics and International Finance
201019 citations
Total quality management, employee commitment and competitive advantage in Nigerian tertiary institutions. A study of the University of Lagos
International journal of production management and engineering8
202017 citationsOpen access · Diamond
Relevant Drivers for Customers` Churn and Retention Decision in the Nigerian Mobile Telecommunication Industry

Kelaniya Journal of Management

Data Envelopment Analysis for estimating Health Care Efficiency in the Southwest Teaching Hospitals in Niger

2017DOAJ (DOAJ: Directory of Open Access Journals)JournalOpen access0 citations

Patients’ perception of quality service delivery of public hospitals in Nigeria using analytical hierarchy process

2016DOAJ (DOAJ: Directory of Open Access Journals)JournalOpen accessFirst author8 citations

Capital project selection using an integrated AHP-LP model: a case study in a developing economy

2016International Journal of Services and Operations ManagementJournal5 citations10.1504/ijsom.2016.076506

An Empirical Study on Consumers Preference for Mobile Telecommunication Attributes in Nigeria

2013British Journal of Economics Management & TradeJournalFirst authorCorresponding12 citations10.9734/bjemt/2013/3427

An Application of Conjoint Analysis to Consumer Preference for Beverage Products in Nigeria

2013RePEc: Research Papers in EconomicsJournalOpen accessFirst author4 citations

AN INVESTIGATION OF THE RANKING OF FACTORS THAT ARE CRUCIAL TO SUCCESSFUL POVERTY REDUCTION PROGRAMMES

2013International Journal of the Analytic Hierarchy ProcessJournalOpen accessFirst author2 citations10.13033/ijahp.v5i1.115

An assessment of the Holt-Winters model in making effective forecast for supply chain system

2013International Journal of Business and Systems ResearchJournalSenior author1 citation10.1504/ijbsr.2013.053762

Corporate social responsibility: are firms in Nigeria actually giving back or giving away?

2012International Journal of Business ExcellenceJournalSenior author11 citations10.1504/ijbex.2012.044576

A non-linear programming model for insurance company investment portfolio management in Nigeria

2012International Journal of Data Analysis Techniques and StrategiesJournalFirst author5 citations10.1504/ijdats.2012.045123

Information distortion in supply chain : a simulation approach to quantifying the bullwhip effect

2011Journal of Emerging Trends in Economics and Management ScienceJournalFirst authorCorresponding8 citations

Determining the Strategic Consolidation of the Capital Base of Nigerian Commercial Banks

2011KCA Journal of Business ManagementJournalOpen accessSenior author4 citations10.4314/kjbm.v3i2.65969

STRATEGIES FOR STRENGTHENING THE CAPACITY OF GRASSROOTS WOMEN IN NIGERIA TO OVERCOME POVERTY

2011ISAHP proceedingsPublicationOpen accessFirst authorCorresponding1 citation10.13033/isahp.y2011.011

A Transportation Model For Demand Responsive Fleet Operation In A Manufacturing Firm

2010International Business & Economics Research Journal (IBER)JournalOpen accessFirst author0 citations10.19030/iber.v9i8.610

EMAJ Emerging Markets Journal1

INFM-OAR (INFN Catania)1

How it can be read

76% free to read

Diamond 9 · 27%Free to read and to publish
Gold 3 · 9%In an open-access journal
Hybrid 1 · 3%Open in a subscription journal
Bronze 8 · 24%Free to read, no open licence
Green 4 · 12%A copy in a repository
Closed 8 · 24%Behind a paywall

Journal of Competitiveness

201616 citationsOpen access · Gold

Improved Customer Churn and Retention Decision Management Using Operations Research Approach

EMAJ Emerging Markets Journal

201712 citationsOpen access · Diamond

Predicting Customer Churn and Retention Rates in Nigeria’s Mobile Telecommunication Industry Using Markov Chain Modelling

Acta Universitatis Sapientiae Economics and Business9

201512 citationsWorld top 10%Open access · Diamond