Article · Journal · 2017

Analytical hierarchy process for estimating subscribers perception of brand equity dimensions on purchase decision of Nigerian mobile telecommunication services

Yugoslav journal of operations research

Citations: 4from other works
Field-weighted impact: 1.111.00 is the world average for its field and year
Among its field: 86th percentileby citations, against works of its field and year
Authors: 3from 1 institution

Authors

3 authors

E. O. OyatoyeFirst authorCorresponding
- University of Lagos (NG)
as printed: Emmanuel Oyatoye
Sulaimon Olanrewaju Adebiyi
- University of Lagos (NG)
as printed: Sulaimon Adebiyi
Bilqis Bolanle AMOLESenior author
- University of Lagos (NG)
as printed: Bilqis Amole