conference paper · Publication · 2016

ESTIMATING SUBSCRIBERS` PERCEPTION OF BRAND EQUITY ON PURCHASE DECISION OF NIGERIAN MOBILE TELECOMMUNICATION SERVICES: AN ANALYTICAL HIERARCHY PROCESS APPROACH

ISAHP proceedings

Citations: 0from other works
Field-weighted impact: 0.001.00 is the world average for its field and year
Among its field: 44th percentileby citations, against works of its field and year
Authors: 3from 2 institutions

Authors

3 authors across 2 institutions in 1 country