Bright Ahlijah

Ho Technical University

Lecturer, Ho Technical University, since 2020per ORCID

Publishing since 2022, latest 2025

Marketing
Sociology and Political Science
Cognitive Neuroscience
Information Systems and Management
Management Information Systems

In their own words

digital marketing
digital transformation
sustainability performance

Publications: 42022–2025
Citations: 40to those papers
h-index: 3i10-index 2
Field-weighted impact: 8.511.00 is the world average
World top 10%: 75%3 of 4 scored papers
Open access: 75%3 papers free to read

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Citations received each year

Peerford

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

What they work on

From the classification of each paper

Subfields

Marketing375%

Career

As their ORCID record read on October 4, 2026

Positions

Lecturer, MarketingHo Technical Universitysince 2020

Education

Doctoral, Marketing and RetailUniversity of South Africasince 2024
Master of Philosophy, Marketing, Marketing and corporate StrategyKwame Nkrumah University of Science and Technology2013–2015
Bachelor of Business Administration, Marketing, Marketing and corporate StrategyKwame Nkrumah University of Science and Technology2008–2012

Honours, memberships and service

Publications

4 in all

Effect of Integrated Marketing Communication on Brand Recognition of Upscale Hotels in Ghana
2025Journal of Business SectorsJournalOpen access3 citations10.62222/coje8404
Digital marketing and purchase intention of bank services: the role of trust and engagement
2024International Journal of Bank Marketing

bahlijah@htu.edu.ghPublic on their ORCID record

Download CV:PDFWord

Sociology and Political Science375%

Cognitive Neuroscience125%

Information Systems and Management125%

Management Information Systems125%

Life Sciences
Social Sciences

Topics most written on

Consumer Behavior in Brand Consumption and Identification2
Digital Marketing and Social Media2
Aesthetic Perception and Analysis1
Consumer Retail Behavior Studies1
Diverse Aspects of Tourism Research1
Marketing and Advertising Strategies1
Quality and Supply Management1
Technology Adoption and User Behaviour1

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where their co-authors are

25% of their papers have a co-author abroad

papers co-written1111111Home

Most frequent partner countries

Iraq1
South Africa1

Papers with at least one author in that country.

Institutions written with most

Kwame Nkrumah University of Science and TechnologyGH2 papers
University of Kurdistan HewlerIQ1 paper
Bolgatanga Technical UniversityGH1 paper
University of Skills Training and Entrepreneurial DevelopmentGH1 paper
Sunyani Technical UniversityGH1 paper
University of GhanaGH1 paper
University of South AfricaZA1 paper
Takoradi Technical UniversityGH1 paper
University of PretoriaZA1 paper

Where they publish

European Journal of Business and Management1
Heliyon1
International Journal of Bank Marketing1
Journal of Business Sectors1

How it can be read

75% free to read

Diamond 1 · 25%Free to read and to publish
Gold 1 · 25%In an open-access journal
Hybrid 1 · 25%Open in a subscription journal
Closed 1 · 25%Behind a paywall

Development goals addressed

From each paper’s title and abstract

9Industry, innovation and infrastructure2
8Decent work and economic growth1

Most cited

Digital marketing and purchase intention of bank services: the role of trust and engagement
International Journal of Bank Marketing9
202426 citationsWorld top 10%
The role of aesthetics in tourist satisfaction in the Ghanaian hospitality industry
Heliyon8
202411 citationsWorld top 10%Open access · Gold
Effect of Integrated Marketing Communication on Brand Recognition of Upscale Hotels in Ghana
Journal of Business Sectors
20253 citationsWorld top 10%Open access · Hybrid
Performance Implications of Supply Chain Management Practices among Manufacturing Firms in Ghana
European Journal of Business and Management9
20220 citationsOpen access · Diamond

Performance Implications of Supply Chain Management Practices among Manufacturing Firms in Ghana

2022European Journal of Business and ManagementJournalOpen accessSenior author0 citations10.7176/ejbm/14-18-06