Article · Journal · 2024

Digital marketing and purchase intention of bank services: the role of trust and engagement

International Journal of Bank Marketing

Citations: 26from other works
Field-weighted impact: 19.901.00 is the world average for its field and year
Among its field: Top 1%by citations, against works of its field and year
Authors: 4from 2 institutions

Authors

4 authors across 2 institutions in 1 country

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