Article · Journal · 2025

Effect of Integrated Marketing Communication on Brand Recognition of Upscale Hotels in Ghana

Richmond Sakyi, Cornelius Tengan, Bright Ahlijah, Abdul Bashiru Jibril, Georgina Dadson

Journal of Business Sectors

• Open access · Hybrid
• World top 10%
• International · 3 countries

Read it10.62222/coje8404