Priscilla Mensah

University of Ghana

Publishing since 2017, latest 2018

Strategy and Management
Management of Technology and Innovation
Sociology and Political Science
Accounting
Economics and Econometrics
Marketing

Their record on OpenAlex

Publications: 42017–2018
Citations: 150to those papers
h-index: 4i10-index 4
Field-weighted impact: 3.951.00 is the world average
World top 10%: 75%3 of 4 scored papers
Open access: 0%0 papers free to read

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Citations received each year

Peerford

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

Publications

4 in all

Brand orientation and brand performance in SMEs
2018Management Research ReviewJournalSenior author94 citations10.1108/mrr-12-2017-0441
Branding capabilities and SME performance in an emerging market
2017Marketing Intelligence & PlanningJournalSenior author32 citations

Download CV:PDFWord

From the classification of each paper

Subfields

Strategy and Management4100%
Management of Technology and Innovation375%
Sociology and Political Science250%
Accounting125%
Economics and Econometrics125%
Marketing125%

Social Sciences

Topics most written on

Entrepreneurship Studies and Influences3
International Business and FDI3
Digital Marketing and Social Media2
Consumer Behavior in Brand Consumption and Identification1
Corporate Finance and Governance1
Corporate Social Responsibility Reporting1
Firm Innovation and Growth1

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where their co-authors are

0% of their papers have a co-author abroad

Most frequent partner countries

Papers with at least one author in that country.

Institutions written with most

UniMAC-GIJGH1 paper
University of Professional StudiesGH1 paper

Where they publish

Developments in marketing science: proceedings of the Academy of Marketing Science1
Journal of Research in Marketing and Entrepreneurship1
Management Research Review1
Marketing Intelligence & Planning1

How it can be read

0% free to read

Closed 4 · 100%Behind a paywall

Development goals addressed

From each paper’s title and abstract

9Industry, innovation and infrastructure3

Most cited

Brand orientation and brand performance in SMEs
Management Research Review9
201894 citationsWorld top 10%
Branding capabilities and SME performance in an emerging market
Marketing Intelligence & Planning9
201732 citationsWorld top 10%
The Role of Corporate Social Responsibility in Influencing Brand Loyalty: Evidence from the Ghanaian Telecommunication Industry
Developments in marketing science: proceedings of the Academy of Marketing Science
201714 citationsWorld top 10%
Branding efforts and SME performance – an empirical investigation of variations across firm sizes and business sectors
Journal of Research in Marketing and Entrepreneurship9
201710 citations

The Role of Corporate Social Responsibility in Influencing Brand Loyalty: Evidence from the Ghanaian Telecommunication Industry

2017Developments in marketing science: proceedings of the Academy of Marketing ScienceBook chapterSenior author14 citations10.1007/978-3-319-47331-4_17