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Brand orientation and brand performance in SMEs · Peerford

Article · Journal · 2018

Brand orientation and brand performance in SMEs

Raphael Odoom, Priscilla Mensah

Management Research Review

Closed access
World top 10%

Go to the publisher 10.1108/mrr-12-2017-0441

Citations: 94from other works
Field-weighted impact: 7.591.00 is the world average for its field and year
Among its field: Top 10%by citations, against works of its field and year
Authors: 2from 1 institution

Authors

2 authors

Raphael OdoomFirst author
- University of Ghana (GH)
Priscilla MensahSenior author
- University of Ghana (GH)

Development goals

9Industry, innovation and infrastructure

Country

Ghana

Fields

A work can sit in several, each with a score

Entrepreneurship Studies and InfluencesTopic
Digital Marketing and Social Media

Topic

International Business and FDITopic