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Branding capabilities and SME performance in an emerging market · Peerford

Article · Journal · 2017

Branding capabilities and SME performance in an emerging market

Raphael Odoom, George Cudjoe Agbemabiese, Thomas Anning‐Dorson, Priscilla Mensah

Marketing Intelligence & Planning

Closed access
World top 10%

Go to the publisher 10.1108/mip-08-2016-0138

Citations: 32from other works
Field-weighted impact: 4.641.00 is the world average for its field and year
Among its field: Top 10%by citations, against works of its field and year
Authors: 4from 2 institutions

Authors

4 authors across 2 institutions in 1 country

Raphael OdoomFirst author
- University of Ghana (GH)
George Cudjoe Agbemabiese
- University of Professional Studies (GH)
Thomas Anning‐Dorson
- University of Ghana (GH)
as printed: Thomas Anning-Dorson
Priscilla MensahSenior author
- University of Ghana (GH)

Development goals

9Industry, innovation and infrastructure

Country

Ghana

Fields

A work can sit in several, each with a score

International Business and FDITopic
Entrepreneurship Studies and InfluencesTopic
Corporate Finance and GovernanceTopic