Albert Martins

University of Professional Studies

Publishing since 2020, latest 2025

Marketing
Sociology and Political Science
Strategy and Management
Information Systems and Management
Artificial Intelligence
Organizational Behavior and Human Resource Management

Publications: 112020–2025
Citations: 239to those papers
h-index: 5i10-index 3
Field-weighted impact: 3.891.00 is the world average
World top 10%: 36%4 of 11 scored papers
Open access: 18%2 papers free to read

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Citations received each year

Peerford

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

What they work on

From the classification of each paper

Subfields

Publications

11 in all

Service quality and customer satisfaction: the moderating effect of innovation at KFC
2025International Journal of Business ExcellenceJournal1 citation10.1504/ijbex.2025.146053
Relationship Marketing and Customer Loyalty: The Moderating Effect of Relationship Duration, Strength, and Intensity
2024Journal of African BusinessJournal

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Sociology and Political Science436%

Strategy and Management436%

Information Systems and Management327%

Artificial Intelligence218%

Organizational Behavior and Human Resource Management218%

Business and International Management19%

Economics and Econometrics19%

General Economics, Econometrics and Finance19%

General Health Professions19%

Health Sciences
Physical Sciences
Social Sciences

Topics most written on

Digital Marketing and Social Media4
Environmental Sustainability in Business3
Technology Adoption and User Behaviour3
Corporate Social Responsibility Reporting2
Organizational and Employee Performance2
Sustainable Supply Chain Management2
Consumer Behavior in Brand Consumption and Identification1
Consumer Retail Behavior Studies1
COVID-19 Pandemic Impacts1
Customer Service Quality and Loyalty1
Diverse Aspects of Tourism Research1
Diverse Scientific Research Studies1

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where their co-authors are

0% of their papers have a co-author abroad

papers co-written1111111Home

Most frequent partner countries

Switzerland1

Papers with at least one author in that country.

Institutions written with most

Central UniversityGH2 papers
SBS Swiss Business School1 paper
University of Cape CoastGH1 paper
Ghana Communication Technology UniversityGH1 paper

Where they publish

Asia-Pacific Journal of Business Administration1
International Journal of Business Excellence1
International Journal of Emerging Markets1
International Journal of Globalisation and Small Business1
International Journal of Internet Marketing and Advertising1
International Journal of Marketing Studies1
Journal of African Business1
Journal of Marketing and Consumer Research1

How it can be read

18% free to read

Diamond 1 · 9%Free to read and to publish
Hybrid 1 · 9%Open in a subscription journal
Closed 9 · 82%Behind a paywall

Development goals addressed

From each paper’s title and abstract

17Partnerships for the goals3
9Industry, innovation and infrastructure2
10Reduced inequalities1
12Responsible consumption and production1
15Life on land1

Most cited

Dynamic capabilities and SME performance in the COVID-19 era: the moderating effect of digitalization
Asia-Pacific Journal of Business Administration10
2022101 citationsWorld top 10%
Democratic leadership and organizational performance: the moderating effect of contingent reward
Management Research Review9
202179 citationsWorld top 10%
Green marketing and perceived SME profitability: the meditating effect of green purchase behaviour
Management of Environmental Quality An International Journal
202134 citationsWorld top 10%
Relationship Marketing and Customer Loyalty: The Moderating Effect of Relationship Duration, Strength, and Intensity
Journal of African Business17
20248 citationsWorld top 10%
The mediating role of financial service branding on investment decisions: an emerging market's perspective
International Journal of Emerging Markets17
20226 citations

SMS advertisement and purchasing intentions: an emerging market perspective

2023International Journal of Internet Marketing and AdvertisingJournalSenior author3 citations10.1504/ijima.2023.129663

Export association drivers and SME export performance in a non-traditional export sector

2023International Journal of Globalisation and Small BusinessJournalFirst author1 citation10.1504/ijgsb.2023.136872

Dynamic capabilities and SME performance in the COVID-19 era: the moderating effect of digitalization

2022Asia-Pacific Journal of Business AdministrationJournalFirst authorCorresponding101 citations10.1108/apjba-08-2021-0370

Green marketing and perceived SME profitability: the meditating effect of green purchase behaviour

2021Management of Environmental Quality An International JournalJournalFirst authorCorresponding34 citations10.1108/meq-04-2021-0074

SME Green Marketing

2021Sustainable development goals seriesBook chapterFirst authorCorresponding1 citation10.1007/978-3-030-76563-7_5

Receiving and Action Oriented Attitude of the Youth Towards Mobile Marketing: A Transitional Economy Perspective

2020International Journal of Marketing StudiesJournalOpen accessSenior author5 citations10.5539/ijms.v12n4p14

Trust levels in SME Export Networks in Ghana

2020Journal of Marketing and Consumer ResearchJournalOpen accessFirst authorCorresponding0 citations10.7176/jmcr/67-08