Article · Journal · 2023

SMS advertisement and purchasing intentions: an emerging market perspective

International Journal of Internet Marketing and Advertising

Citations: 3from other works
Field-weighted impact: 1.301.00 is the world average for its field and year
Among its field: 88th percentileby citations, against works of its field and year
Authors: 4from 2 institutions

Authors

4 authors across 2 institutions in 1 country