University of Professional Studies
Publishing since 2026
I am a Lecturer and Researcher in Marketing and Information Systems with interests in digital marketing, consumer behaviour, and artificial intelligence. My work examines how AI tools especially chatbots shape customer experience and decision-making in emerging markets. I combine quantitative and qualitative methods in my research and have published and presented studies on AI adoption, digital literacy, and customer–brand relationships. From ORCID
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To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.
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2026Journal of International Consumer MarketingJournalFirst authorCorresponding1 citation10.1080/08961530.2025.2609077
2026The Electronic Journal of Information Systems in Developing Countries
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Institutions written with most
Journal of International Consumer Marketing
The Electronic Journal of Information Systems in Developing Countries8
Journal of Decision System
Journal of Small Business & Entrepreneurship5
2026Journal of Decision SystemJournalFirst authorCorresponding0 citations10.1080/12460125.2026.2697741
2026Journal of Small Business & EntrepreneurshipJournalFirst authorCorresponding0 citations10.1080/08276331.2026.2734708