Joseph Opoku Mensah

University of Professional Studies

• Lecturer, University of Professional Studies, desde 2025segundo o ORCID
• Lecturer, University of Media, Arts and Communicationsegundo o ORCID

Publica desde 2026

I am a Lecturer and Researcher in Marketing and Information Systems with interests in digital marketing, consumer behaviour, and artificial intelligence. My work examines how AI tools especially chatbots shape customer experience and decision-making in emerging markets. I combine quantitative and qualitative methods in my research and have published and presented studies on AI adoption, digital literacy, and customer–brand relationships. Do ORCID

• Artificial Intelligence
• Business and International Management
• Cognitive Neuroscience
• Economics and Econometrics
• General Health Professions
• Management of Technology and Innovation