Linda Narh

University of Professional Studies

Publishing since 2019, latest 2025

Sociology and Political Science
Management of Technology and Innovation
Marketing
Strategy and Management
Business and International Management
Cognitive Neuroscience

Publications: 42019–2025
Citations: 93to those papers
h-index: 2i10-index 1
Field-weighted impact: 3.511.00 is the world average
World top 10%: 50%2 of 4 scored papers
Open access: 0%0 papers free to read

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Citations received each year

Peerford

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

What they work on

From the classification of each paper

Career

On their papers

Every institution they have given on a paper.

Publications

4 in all

Enhancing Digital Marketing Performance of Small Agro-Processing Enterprises: The Role of Absorptive Capacity, Branding Capability, and Brand Orientation
2025Journal of African BusinessJournalSenior author2 citations10.1080/15228916.2025.2540698
The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana
2023

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Subfields

Sociology and Political Science375%
Management of Technology and Innovation250%
Marketing250%
Strategy and Management250%
Business and International Management125%
Cognitive Neuroscience125%
Organizational Behavior and Human Resource Management125%

Life Sciences
Social Sciences

Topics most written on

Digital Marketing and Social Media3
Consumer Behavior in Brand Consumption and Identification2
Entrepreneurship Studies and Influences2
Corporate Identity and Reputation1
Customer Service Quality and Loyalty1
Innovation and Socioeconomic Development1
International Business and FDI1
Psychology of Moral and Emotional Judgment1

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where their co-authors are

50% of their papers have a co-author abroad

papers co-written1111111Home

Most frequent partner countries

Australia1
Pakistan1

Papers with at least one author in that country.

Institutions written with most

University of GhanaGH3 papers
Macquarie UniversityAU1 paper
University of EducationPK1 paper
University of Education, WinnebaGH1 paper

Where they publish

Developments in marketing science: proceedings of the Academy of Marketing Science1
Journal of African Business1
Journal of Brand Management1
Journal of Product & Brand Management1

How it can be read

0% free to read

Closed 4 · 100%Behind a paywall

Development goals addressed

From each paper’s title and abstract

9Industry, innovation and infrastructure1
17Partnerships for the goals1

Journal of Brand Management

Brand and Market Orientations Linkage with Firm Performance: Towards a Hybridised Conceptual Framework: An Abstract

2020Developments in marketing science: proceedings of the Academy of Marketing SciencePublicationFirst authorCorresponding0 citations10.1007/978-3-030-42545-6_75

Brand avoidance: underlying protocols and a practical scale

2019Journal of Product & Brand ManagementJournalSenior author85 citations10.1108/jpbm-03-2018-1777