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Brand avoidance: underlying protocols and a practical scale · Peerford

Article · Journal · 2019

Brand avoidance: underlying protocols and a practical scale

Raphael Odoom, John Paul Kosiba, Christian Tetteh Djamgbah, Linda Narh

Journal of Product & Brand Management

Closed access
World top 10%
International · 2 countries

Go to the publisher 10.1108/jpbm-03-2018-1777

Citations: 85from other works
Field-weighted impact: 8.261.00 is the world average for its field and year
Among its field: Top 10%by citations, against works of its field and year
Authors: 4from 3 institutions

Authors

4 authors across 3 institutions in 2 countries

Raphael OdoomFirst author
- University of Ghana (GH)
John Paul Kosiba
- University of Professional Studies (GH)
Christian Tetteh Djamgbah
Linda NarhSenior author
- University of Ghana (GH)

Development goals

17Partnerships for the goals

Countries on it

Australia
Ghana

Also on it

Macquarie Universityeducation · AU

Fields

A work can sit in several, each with a score

Consumer Behavior in Brand Consumption and IdentificationTopic
Psychology of Moral and Emotional JudgmentTopic
Corporate Identity and ReputationTopic