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Eric Yeboah-Asiamah · Peerford

University of Ghana / Scholars

EY

Eric Yeboah-Asiamah

University of Ghana

Publishing since 2015, latest 2018

Organizational Behavior and Human Resource Management
Sociology and Political Science
Marketing
Information Systems and Management

In their own words

consumer behaviour
e-commerce
brand loyalty and relationship marketing
selling and sales manageme

ORCID 0000-0002-2903-5907
Their record on OpenAlex

Publications: 42015–2018
Citations: 62to those papers
h-index: 4i10-index 3
Field-weighted impact: 2.401.00 is the world average
World top 10%: 75%3 of 4 scored papers
Open access: 0%0 papers free to read

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Citations received each year

Career

As their ORCID record read on October 4, 2026

Education

Doctor of Business Administration, College of BusinessConcordia University Chicago2021–2024
Master of Philosophy-(Mphil) Marketing, Department of Marketing and Customer ManagementUniversity of Ghana2011–2013
Master of Business Administrtion (MBA), Department of Economics and Business AdministrationEuropean University of Lefke2007–2008

Publications

4 in all

Newest Most cited Oldest Title

Search their publications by title

Preventing Customer Churn in the Mobile Telecommunication Industry: Is Mobile Money Usage the Missing Link?
2018Journal of African BusinessJournalFirst author16 citations10.1080/15228916.2018.1440462
The effects of lucky draw sales promotion on brand loyalty in mobile telecommunication industry
2016African Journal of Economic and Management Studies

Download CV:PDF · Word

Who they write with Where their co-authors are Every publication

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Peerford

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

What they work on

From the classification of each paper

Subfields

Organizational Behavior and Human Resource Management4100%
Sociology and Political Science4100%
Marketing375%
Information Systems and Management125%

Social Sciences

Topics most written on

Customer Service Quality and Loyalty4
Digital Marketing and Social Media4
Consumer Retail Behavior Studies2
Consumer Behavior in Brand Consumption and Identification1
Technology Adoption and User Behaviour1

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where their co-authors are

0% of their papers have a co-author abroad

papers co-written1111111Home

Most frequent partner countries

South Africa1

Papers with at least one author in that country.

Institutions written with most

University of Education, WinnebaGH2 papers
University of the Free StateZA1 paper
University of the WitwatersrandZA1 paper

Where they publish

African Journal of Business and Economic Research1
African Journal of Economic and Management Studies1
International Journal of Business and Emerging Markets1
Journal of African Business1

How it can be read

0% free to read

Development goals addressed

From each paper’s title and abstract

9Industry, innovation and infrastructure4

Most cited

The effects of lucky draw sales promotion on brand loyalty in mobile telecommunication industry
African Journal of Economic and Management Studies9
201622 citationsWorld top 10%
Implicit and explicit loyalty: the role of satisfaction, trust and brand image in mobile telecommunication industry
International Journal of Business and Emerging Markets9
201517 citationsWorld top 10%
Preventing Customer Churn in the Mobile Telecommunication Industry: Is Mobile Money Usage the Missing Link?

Journal

First author

22 citations

10.1108/ajems-09-2013-0076

Extending the four-stage brand loyalty framework in African Telecoms

2016African Journal of Business and Economic ResearchJournalSenior author7 citations

Implicit and explicit loyalty: the role of satisfaction, trust and brand image in mobile telecommunication industry

2015International Journal of Business and Emerging MarketsJournalFirst author17 citations10.1504/ijbem.2016.073402

Closed 4 · 100%Behind a paywall

Journal of African Business9

201816 citationsWorld top 10%

Extending the four-stage brand loyalty framework in African Telecoms

African Journal of Business and Economic Research9

20167 citations