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Extending the four-stage brand loyalty framework in African Telecoms · Peerford

Article · Journal · 2016

Extending the four-stage brand loyalty framework in African Telecoms

Ebo Hinson, Helena VanZyl, Simon Gyasi Nimako, Nathalie B. Chinje, Eric Yeboah-Asiamah

African Journal of Business and Economic Research

Closed access

Citations: 7from other works
Field-weighted impact: 0.941.00 is the world average for its field and year
Among its field: 84th percentileby citations, against works of its field and year
Authors: 5from 2 institutions

Authors

5 authors across 2 institutions in 1 country

Ebo HinsonFirst author
- University of the Free State (ZA)
Helena VanZyl
- University of the Free State (ZA)
Simon Gyasi Nimako
Nathalie B. Chinje
- University of the Witwatersrand (ZA)
as printed: Nathalie Beatrice Chinje
Eric Yeboah-AsiamahSenior author
as printed: Eric Yeboah Asiamah

Development goals

9Industry, innovation and infrastructure

Country

South Africa

Fields

A work can sit in several, each with a score

Customer Service Quality and LoyaltyTopic
Digital Marketing and Social MediaTopic
Consumer Retail Behavior StudiesTopic