Ernest Yaw Tweneboah‐Koduah

University of Ghana

Publishing since 2010, latest 2026

Marketing
Sociology and Political Science
Business and International Management
Applied Psychology
Organizational Behavior and Human Resource Management
Strategy and Management

Publications: 402010–2026
Citations: 419to those papers
h-index: 13i10-index 16
Field-weighted impact: 2.151.00 is the world average
World top 10%: 35%14 of 40 scored papers
Open access: 13%5 papers free to read

1 other work — a preprint, a dataset or the like — is listed but not counted.

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Career

On their papers

Every institution they have given on a paper.

Publications

40 in all

Sustainable Consumption: The Role of Behavioral Change Strategies
2026Palgrave studies of marketing in emerging economiesBook chapterFirst author0 citations10.1007/978-3-032-27134-1_5
Does consumption values influence the purchase intention of waste-to-value foods? The moderating role of food neophobia
2025Journal of International Food & Agribusiness Marketing

Download CV:PDFWord

Citations received each year

Peerford

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

What they work on

From the classification of each paper

Subfields

Marketing2153%
Sociology and Political Science1230%
Business and International Management923%
Applied Psychology718%
Organizational Behavior and Human Resource Management718%
Strategy and Management513%
Management of Technology and Innovation410%
Communication38%
General Health Professions38%
Management, Monitoring, Policy and Law38%

Health Sciences
Physical Sciences
Social Sciences

Topics most written on

Consumer Behavior in Brand Consumption and Identification12
Digital Marketing and Social Media9
Innovation and Socioeconomic Development9
Environmental Sustainability in Business8
Behavioral Health and Interventions7
Customer Service Quality and Loyalty6
Entrepreneurship Studies and Influences4
Service and Product Innovation4
Adolescent Sexual and Reproductive Health3
Consumer Retail Behavior Studies3
Environmental Education and Sustainability3
Corporate Social Responsibility Reporting2

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where their co-authors are

13% of their papers have a co-author abroad

papers co-written1122223Home

Most frequent partner countries

South Africa3
United States1
United Kingdom1

Papers with at least one author in that country.

Institutions written with most

University of Professional StudiesGH5 papers
Accra Technical UniversityGH4 papers
Accra Institute of TechnologyGH3 papers
Wisconsin International University CollegeGH2 papers
Ghana Communication Technology UniversityGH2 papers
University of JohannesburgZA2 papers
D'Youville UniversityUS1 paper
London Metropolitan UniversityGB1 paper
Koforidua Technical UniversityGH1 paper
Methodist University College GhanaGH1 paper

Where they publish

Journal of Social Marketing4
African Journal of Economic and Management Studies3
Health Marketing Quarterly2
International Journal of Nonprofit and Voluntary Sector Marketing2
Journal of African Business2
Journal of Nonprofit & Public Sector Marketing2

Development goals addressed

From each paper’s title and abstract

3Good health and well-being8
8Decent work and economic growth4
9Industry, innovation and infrastructure3
1No poverty2
2Zero hunger1
10Reduced inequalities1
13Climate action1
16

Most cited

Does past failure inhibit future entrepreneurial intent? Evidence from Ghana
Journal of Small Business and Enterprise Development8
201748 citationsWorld top 10%
Using Theory in Social Marketing to Predict Waste Disposal Behaviour among Households in Ghana
Journal of African Business
201945 citationsWorld top 10%
Innovation and organizational development: the role of organizational leadership

Towards large scale solar panel adoption: understanding the role of context-specific reasons

2025Journal of responsible production and consumption.JournalOpen access0 citations10.1108/jrpc-05-2024-0029

Green marketing mix and repurchase intention: the role of green knowledge

2024African Journal of Economic and Management StudiesJournal18 citations10.1108/ajems-04-2023-0137

Patient engagement and customer loyalty: the role of value co-creation in healthcare service delivery

2024International Journal of Services and Operations ManagementJournalFirst author1 citation10.1504/ijsom.2024.139247

Entrepreneurial orientation and SMEs export performance: The role of social media capital and business network ties

2023The International Journal of Entrepreneurship and InnovationJournalSenior author18 citations10.1177/14657503231193996

Improving local rice consumption in Sub-Saharan Africa through social marketing: evidence from Ghana

2023International Review on Public and Nonprofit MarketingJournalOpen accessCorresponding9 citations10.1007/s12208-023-00370-w

Understanding entrepreneurship behaviour among the youth: a behavioural change theory perspective

2023International Journal of Management and Enterprise DevelopmentJournal3 citations10.1504/ijmed.2023.128163

Influencing Behavior Change through Corporate Social Marketing: Evidence from Ghana

2022Journal of Nonprofit & Public Sector MarketingJournalFirst authorCorresponding5 citations10.1080/10495142.2022.2133064

Personality, Acculturation and Performance of Artisan Entrepreneurs in Ghana

2021Studies on entrepreneurship, structural change and industrial dynamicsBook chapter1 citation10.1007/978-981-16-4795-6_10

Candle under a bushel: communicating environmental performance to improve firm performance

2020International Journal of Productivity and Performance ManagementJournalSenior author14 citations10.1108/ijppm-12-2019-0578

Service Brand Orientation and Firm Performance: The Moderating Effects of Relationship Marketing Orientation and Customer Orientation

2019Developments in marketing science: proceedings of the Academy of Marketing SciencePublicationSenior author2 citations10.1007/978-3-030-02568-7_60

Impact of customization and innovation on hospitality firms’ performance

2018Journal of Hospitality Marketing & ManagementJournalFirst author22 citations10.1080/19368623.2019.1528917

Social marketing: Using the health belief model to understand breast cancer protective behaviours among women

2018International Journal of Nonprofit and Voluntary Sector MarketingJournalFirst authorCorresponding21 citations10.1002/nvsm.1613

Using the health belief model in social marketing for cholera prevention

2018International Journal of Behavioural and Healthcare ResearchJournalFirst author4 citations10.1504/ijbhr.2018.101526

Does past failure inhibit future entrepreneurial intent? Evidence from Ghana

2017Journal of Small Business and Enterprise DevelopmentJournalSenior author48 citations10.1108/jsbed-03-2017-0128

Innovation and organizational development: the role of organizational leadership

2017African Journal of Economic and Management StudiesJournalSenior author30 citations10.1108/ajems-06-2016-0091

Determinants of customer switching behaviour: evidence from the non-bank financial institutions in Ghana

2017International Journal of Services Economics and ManagementJournalFirst author2 citations10.1504/ijsem.2017.095452

Using the Theory of Planned Behaviour in Social Marketing Intervention Programmes on HIV/AIDS

2016Journal of Management and ResearchJournalOpen accessFirst authorCorresponding1 citation

Social marketing on AIDS: using Transtheoretical model to understand current condom usage among commercial drivers in Accra, Ghana

2013International Journal of Nonprofit and Voluntary Sector MarketingJournalFirst authorCorresponding10 citations10.1002/nvsm.1470

Behavioral Change Communications on Malaria Prevention in Ghana

2012Health Marketing QuarterlyJournalFirst authorCorresponding10 citations10.1080/07359683.2012.678257

Social Marketing Quarterly

Developments in marketing science: proceedings of the Academy of Marketing Science1

How it can be read

13% free to read

Diamond 1 · 3%Free to read and to publish
Gold 1 · 3%In an open-access journal
Hybrid 1 · 3%Open in a subscription journal
Bronze 1 · 3%Free to read, no open licence
Green 1 · 3%A copy in a repository
Closed 35 · 88%Behind a paywall

Peace, justice and strong institutions

17Partnerships for the goals1

African Journal of Economic and Management Studies

201730 citationsWorld top 10%

Impact of customization and innovation on hospitality firms’ performance

Journal of Hospitality Marketing & Management9

201822 citations