Article · Journal · 2025
Deli Dotse Gli, Ernest Yaw Tweneboah‐Koduah, John Paul Kosiba, Raphael Odoom, Anne Renner
Journal of Contemporary Marketing Science
Go to the publisher10.1108/jcmars-11-2024-0044
as printed: Ernest Yaw Tweneboah-Koduah
as printed: John Paul Basewe Kosiba