Sheena Lovia Boateng

Associate Professor, University of Ghana Business School, since 2019per ORCID

Publishing since 2016, latest 2026

Prof. Sheena Lovia Boateng is an Associate Professor at the Department of Marketing and Entrepreneurship at the University of Ghana Business School (UGBS), where she also coordinates the Executive MBA and Weekend MBA Marketing programmes. She holds both doctoral and undergraduate degrees in Marketing from the University of Ghana, and she is notably the first female to complete a PhD in Marketing, as well as the first female Professor of Marketing and Entrepreneurship from… More on ORCID

Sociology and Political Science
Information Systems and Management
Education
Information Systems
Organizational Behavior and Human Resource Management
Business and International Management

In their own words

Online Relationship Marketing
Fashion and Beauty Marketing
Structural Equation Modelling
Digital Business Strategy
Online Branding
Social Media Marketing

Publications: 262016–2026
Citations: 515to those papers
h-index: 10i10-index 10
Field-weighted impact: 5.181.00 is the world average
World top 10%: 54%14 of 26 scored papers
Open access: 23%6 papers free to read

5 other works — preprints, datasets and the like — are listed but not counted.

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Citations received each year

Peerford

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

Career

As their ORCID record read on October 4, 2026

Positions

Associate Professor, Marketing and EntrepreneurshipUniversity of Ghana Business Schoolsince 2019

Education

PhD, Department of Marketing and EntrepreneurshipUniversity of Ghana2014–2017

Honours, memberships and service

MemberAcademy of Marketing Sciencesince 2019

On their papers

Publications

26 in all

Influencer attractiveness, parasocial relationship formation and follower purchase intention: a serial mediating effect
2026International Journal of Electronic Marketing and RetailingJournalFirst authorCorresponding0 citations10.1504/ijemr.2026.151736
Cybercrime and socioeconomic realities: Perpetrators’ perspectives from Ghana
2025

Download CV:PDFWord

What they work on

From the classification of each paper

Subfields

Sociology and Political Science1142%
Information Systems and Management831%
Education623%
Information Systems623%
Organizational Behavior and Human Resource Management415%
Business and International Management312%
Management of Technology and Innovation312%
Marketing312%
Communication28%
Economics and Econometrics28%

Physical Sciences
Social Sciences

Topics most written on

Digital Marketing and Social Media9
Technology Adoption and User Behaviour7
Customer Service Quality and Loyalty4
Online and Blended Learning4
Blockchain Technology Applications and Security2
Consumer Behavior in Brand Consumption and Identification2
Entrepreneurship Studies and Influences2
FinTech, Crowdfunding, Digital Finance2
ICT in Developing Communities2
Innovation and Socioeconomic Development2
Knowledge Management and Sharing2
Academic Publishing and Open Access1

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where their co-authors are

12% of their papers have a co-author abroad

papers co-written1111222Home

Most frequent partner countries

South Africa2
Nigeria1

Papers with at least one author in that country.

Institutions written with most

Ghana Institute of Management and Public AdministrationGH4 papers
Kwame Nkrumah University of Science and TechnologyGH4 papers
University of Mines and TechnologyGH2 papers
Ghana Communication Technology UniversityGH2 papers
University of Education, WinnebaGH2 papers
University of the WitwatersrandZA2 papers
American University of NigeriaNG1 paper
Heritage Christian UniversityGH1 paper
Wisconsin International University CollegeGH1 paper

Where they publish

Advances in theory and practice of emerging markets4
Productivity Press eBooks2
Advances in business strategy and competitive advantage book series1
Cogent Education1
Development in Learning Organizations An International Journal1
E-Learning and Digital Media1

Development goals addressed

From each paper’s title and abstract

17Partnerships for the goals5
4Quality education3
5Gender equality2
2Zero hunger1
8Decent work and economic growth1
9Industry, innovation and infrastructure1
10Reduced inequalities1
16

Most cited

Online relationship marketing and customer loyalty: a signaling theory perspective
International Journal of Bank Marketing
2018167 citationsWorld top 10%
Online relationship marketing and affective customer commitment – The mediating role of trust
Journal of Financial Services Marketing
201682 citationsWorld top 10%
Determinants of E-Learning Adoption in Universities
Journal of Educational Technology Systems
2017

Every institution they have given on a paper.

Journal of Economic Criminology

Embracing knowledge gaps: a pathway to growth for marketers

2025Development in Learning Organizations An International JournalJournalFirst authorCorresponding0 citations10.1108/dlo-08-2024-0238

Mapping the Research on Artificial Intelligence and Entrepreneurship

2024International Journal of E-Entrepreneurship and InnovationJournalOpen accessFirst authorCorresponding14 citations10.4018/ijeei.343790

Independent or Freelance Mobile Application Development in Ghana: Unraveling Opportunities and Challenges

2024The Electronic Journal of Information Systems in Developing CountriesJournalSenior author0 citations10.1002/isd2.12353

Reaching for the “Cloud”

2023International Journal of E-Business ResearchJournalOpen accessSenior author6 citations10.4018/ijebr.319324

Gender Disparities in Cryptocurrencies:

2023Productivity Press eBooksBook chapterFirst authorCorresponding1 citation10.4324/9781003302346-7

Digital Access among New Shea Farming Entrants in Ghana

2023Productivity Press eBooksBook chapter0 citations10.4324/9781003302346-8

Influencer Marketing: A Bibliometric Analysis of 10 Years of Scopus-Indexed Research

2022Advances in theory and practice of emerging marketsBook chapterFirst authorCorresponding8 citations10.1007/978-3-030-77987-0_7

E-Commerce and Globalization: A Bibliometric Review of 24 Years of Research

2022Advances in theory and practice of emerging marketsBook chapterCorresponding3 citations10.1007/978-3-030-77987-0_1

Thirty-Four Years of Online Pharmaceutical Marketing Research: A Bibliometric Analysis

2022Advances in theory and practice of emerging marketsBook chapterFirst authorCorresponding1 citation10.1007/978-3-030-77987-0_8

Fairness in the Platform Economy: A Bibliometric Analysis of Journal Research Articles

2022Advances in theory and practice of emerging marketsBook chapterFirst authorCorresponding1 citation10.1007/978-3-030-77987-0_12

Electronic Word of Mouth (eWOM) and Makeup Purchase Intention Among Gen-Z Females

2021International Journal of Customer Relationship Marketing and ManagementJournalFirst authorCorresponding11 citations10.4018/ijcrmm.2021040102

Enhancing Calculative Commitment and Customer Loyalty Through Online Relationship Marketing

2019Advances in business strategy and competitive advantage book seriesBook chapterFirst authorCorresponding5 citations10.4018/978-1-5225-9550-2.ch003

Online relationship marketing and customer loyalty: a signaling theory perspective

2018International Journal of Bank MarketingJournalFirst authorCorresponding167 citations10.1108/ijbm-01-2018-0009

Determinants of E-Learning Adoption in Universities

2017Journal of Educational Technology SystemsJournal72 citations10.1177/0047239516671520

Online relationship marketing and affective customer commitment – The mediating role of trust

2016Journal of Financial Services MarketingJournalFirst authorCorresponding82 citations10.1057/fsm.2016.5